Sterling Hires GM for Splash Resort
New Group Sales/Event Coordinator
DESTIN, FL, September 15, 2006. Sterling Resorts has hired Gene Murphy as the general manager of Splash!, its newest resort in Panama City Beach, and Amanda Mason as the group sales and event coordinator for its vacation condominium resorts in Destin and Panama City Beach, Fla.
Murphy, who has 20 years of hospitality-industry experience, will oversee all operations for Sterling's newest Panama City Beach resort, Splash!, which is scheduled to open in November. He previously worked for Holiday Inn, Sheraton and the Edgewater Beach Resort before joining Sterling. A graduate of Louisiana Tech University, Murphy has been a resident of Panama City Beach for more than 15 years, where he lives with his son.
In her new role, Mason will coordinate Sterling's group sales efforts, as well as plan and manage events, receptions and weddings held at the company's resorts. Before joining Sterling, she served as the Catering and Conference Manager at TOPS'L Beach and Racquet Resort, where she enjoyed a 98 percent rebooking rate among her clients. Mason was awarded the Star Struck award in October 2005, and was named Employee of the Quarter in April 2005.
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