Intelligent Era of GreenTree Inns' APP
Shanghai, China - April 1, 2015 -“Internet+” leads to a hot topic in China. This is an emerging word in Internet industry which was mentioned by Premier Li Keqiang. Apparently, many industries have been largely influenced by “Internet+”, for example catering industry, lodging industry, travel industry and media industry. Without doubt, traditional communication ways gradually evolved into WeChat, WeiBo via Internet, offline stores overwhelming transformed to online shopping malls, also Internet propelled conventional travel to online check-in and online payment.
According to Mr. Yang Deyong, the manger of GreenTree Inns Management Group, Inc. Marketing Department, no matter Wi-Fi or broadband access, no matter IOS or Android device, “what kind of service can we enjoy?”, “is that convenient for me?” are the most principal considerations to all guests. Furthermore, Mr. Yang Deyong states that at present, “Internet+Hotel” is the main marketing strategy in hospitality industry. Online distribution channels like official website, APP, WeChat are not ignorable to all hotel chain groups. More importantly, promoting the integration of traditional hotels and Internet is an effective approach of guests acquisition, while intellectualization innovation is vital to sustainable development.
Based on the statement from GreenTree Inns, GreenTree Inns APP updated four mentionable intellectualized functions “One-Click to Wi-Fi”, “Self-Check in”, “Taxi Calling” and “Hourly Rate Hotel Rooms APP Online Reservation”. These updating got a high evaluation from guests. Besides, Mr. Yang Deyong points out that APP promotion is the most momentous marketing strategy to GreenTree Inns in 2015, APP interface and functions will be optimized and innovated. In the future, more and more APP value-added functions will be launched by GreenTree Inns, for example ticket reservation.
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