New Travel Industry Online Visitor Satisfaction Initiative Announced at TravelCom/Res Expo
Travel Industry Association of America (TIA) and iPerceptions Inc. launches unique research initiati
LAS VEGAS, NV, April 4, 2007. The Travel Industry Association of America and iPerceptions Inc, one of North America's leading online customer satisfaction and experience research providers announced today the launch of a research initiative to establish customer satisfaction and experience benchmarks for destination marketing organization websites. The initiative will use iPerceptions webValidator Continuous Listening methodology to establish an industry specific Visitor Satisfaction Index that will allow all participating websites to measure and gauge their visitor's satisfaction against other similar sites.
"What excites us most about this project is the opportunity to provide our members with a turnkey solution that is easy to implement and provides real-time insights into the hearts and minds of their website visitors. Moving forward this study establishes reliable and accurate benchmarks for trending and measuring visitor satisfaction", said Patty Hubbard, Vice President National Councils, of the Travel Industry Association of America.
"For iPerceptions, this launch, the second undertaken in partnership with the Travel Industry Association of America and one of over sixty projects conducted for travel related websites is confirmation that the valuable insights and iPerceptions Satisfaction Index (iPSI) benchmarks derived from our webValidator Continuous Listening solution are fast becoming industry standards for measuring online visitor satisfaction", said Daniel Taras, Vice President at iPerceptions. "Participating members will have access to insights and decision support that in no uncertain terms will help them increase visitor satisfaction and increase the likelihood of visits to their destination", said Mr. Taras.
The first phase of the Visitor Satisfaction initiative for destination related websites is expected to launch in July 2007. Study deliverables include over 15 key metrics providing overall visitor satisfaction ratings and profiles as well as comparative industry metrics.
This project lays the groundwork for subsequent industry initiatives within the travel sector.
About iPerceptions
iPerceptions is one of North America's leading web-focused online customer satisfaction and experience research providers. Its webValidator Continuous Listening solution and its proprietary iPerceptions Satisfaction Index (iPSI,) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. Based in New York, iPerceptions' clients include such well-known travel companies as InterContinental Hotels Group, Hilton Hotels, Wyndham Worldwide, Choice Hotels International and Sol Melia Hotels and Resorts. For more information on this study contact Daniel Taras at 877.777.0058, [email protected]
About the Travel Industry Association of America
The Travel Industry Association is the national, non-profit organization representing all components of the $703 billion travel industry. TIA's mission is to promote and facilitate increased travel to and within the United States. TIA is proud to be a partner in travel with American Express. For more information on this study contact Patty Hubbard at 202.408.8422, [email protected]
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