SynXis and IDeaS V5i Certify Product Integration

RedX Property Connect Enables Hotels to Set Best Available Rate Using Arrival Date and Llength of St

. October 14, 2008

MINNEAPOLIS, MN / SOUTHLAKE, TX, April 4, 2007. IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, and SynXis, the Sabre Holdings company that provides reservation distribution technology globally, announce the completion and joint certification of integration between SynXis' RedX Distribution Management System and the IDeaS V5iTM revenue optimization solution. Both ASP solutions are true Web-native products giving this interface the unique advantage of operating directly from one system to the other without the need of any additional software at the property.

The successful completion and deployment of the integration ensures that users of RedX benefit not only from IDeaS' industry-proven Last Room Value revenue management control, but also its industry standard-setting Best Available Rate pricing decisions. IDeaS' dynamic pricing is sent to RedX by arrival date and by length of stay, giving hotels complete control to optimize their revenue.

"SynXis is an ideal technology partner. They have a solid track record in delivering state-of-the-art applications and business solutions to the industry," said Linda Hatfield, IDeaS vice president, product management. "By working together, we enhance the value of our respective for our joint clients."

Tom Murray, vice president of technology for SynXis, affirms: "The IDeaS V5i ASP solution is a perfect fit for RedX. It supports our goal of enabling our customers to choose the best-of-breed vendors and seamlessly integrating the functionality with ours. Dynamic pricing is a powerful tool and we are thrilled to be able to offer it to our customers with this interface."

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