Monarch to Manage The Blue at Doral

Resort Being Developed Alongside the Fairways of the Blue Monster

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. October 14, 2008

MIAMI, FL, April 4, 2007. Monarch Hotels & Resorts has been named as the official hotel management company for The Blue at Doral, the first and only resort to be developed alongside the fairways of the legendary Blue Monster. Monarch Hotels & Resorts bring a comprehensive package to the table, offering results-oriented management and marketing, superior amenities and overall guest satisfaction.

"Identifying Monarch Hotels & Resorts is our finishing touch to create this world class resort. Paramount in the business when it comes to delivering a quality, personalized guest experience, Monarch will provide the standard of resort service expected at The Blue," commented Jerry Kaufman, principal with Blueview Golf Villas, LLC, developers of The Blue. "While The Blue is a hotel condominium, it's first and foremost a hotel, because without superb hotel operation, the end product fails. Our guests and owners will only be satisfied with the best from their hotel experience or condo ownership, which is why the selection of a quality operator is so crucial."

Monarch Hotels & Resorts is lead by CEO Todd Felsen who previously held executive positions with such luxury brands as Ritz Carlton and the nearby Doral Resort & Spa.

"The Blue is an exceptional resort, and we are certain that our initiatives and operating procedures, along with our overall company mission and goals, are in line with what developers of The Blue expect in a management company," commented Felsen. "We have been consulting on the project over the last few months of construction and know that no detail has been overlooked in the development of this project. We look forward to being an integral part of the final few months of construction leading to its opening and will put a stellar team in place to provide a five star level of service."

The Blue was designed as a series of 15 grand old Floridian style mansions. Each of its exclusive suites faces the Blue Monster golf course, is elegantly furnished, luxuriously appointed and complete with outstanding amenities.

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The Blue, which broke ground in summer 2006, will complete construction by the end of the year and plans on a grand opening in December with construction efforts on track to meet this completion date. A golf lover's dream getaway, the resort is situated along the 12th and 13th fairways of the Blue Monster, the course from which the hotel condominium gets its name. Blending the grandeur of Old Florida mansion living with luxury resort amenities and five-star service, the exquisitely furnished suites offer an expansive veranda overlooking the famous fairways. The 15 freestanding, three-story buildings will be reminiscent of Old Florida style manor houses, each housing 16 elegantly appointed suites.

Guests of The Blue will be provided five-star luxury accommodations complemented by an expansive clubhouse with fully equipped fitness center, fine-dining restaurant, three bars, a luxurious pool area with private cabanas, poolside massage, food and beverage service, business center, lobby bar, in-room chef upon request, library, 24-hour security, personalized room service, full concierge service, five championship golf courses, 15,000 square feet of meeting space and more.

"While the world is changing, people always want more value for their dollar and an owner and guest will find that at The Blue. The hotel amenities, championship golf courses, Doral spa, unsurpassed service and personal attention all offer the added incentive that people are looking for in a vacation or second home," Kaufman added.

The Blue is ideally located in Doral, a community that has become one of the hottest spots for progress in Miami-Dade county. Although the city of Doral remains an oasis from the fast lane, it offers the best of both worlds, in that it is ten minutes away from Miami International Airport, fifteen minutes to the downtown financial district and allows easy access to the beaches, dining, shopping and nightlife of South Beach, Coconut Grove and the Florida Keys. The Blue at Doral is being developed by Blueview Golf Villas, LLC, a partnership between the Kaufman Organization and Blue Doral Baklot, LLC. For additional information about The Blue call 305.597.8500.