The Westin Fort Lauderdale Announces New Sales Team
Fort Lauderdale, FL - January 5, 2016 - The Westin Fort Lauderdale, situated in Fort Lauderdale/Pompano Beach area, overlooking a beautiful, three-acre lagoon, announces a new senior sales team, including Deanna Sylvestri as director of group sales and Matthew Echevarria as director of catering and conference services, following the finalization of a multi-million guestroom renovation.
“I am thrilled we can add this talent to The Westin Fort Lauderdale team,” says Lynn Mucciano, VP of sales and marketing TPG Hospitality. “Our company has seven TPG Hospitality hotels in Florida, and presents sales team members great opportunity for career growth.”
Sylvestri, an accomplished hospitality industry sales leader and most recently a senior sales manager at GALLERYone Fort Lauderdale - A DoubleTree Guest Suites, will utilize her vast knowledge of target markets to cultivate profitable relationships and creative customer experiences. While managing the group sales team, her responsibilities include overseeing all daily operations to maximize revenue through prospective sales opportunities, with a focus on business transient and corporate group sales.
Sylvestri is an active member of the community, including being a Board Member of the Pride Center at Equality Park. She actively networks with the Miami-Dade, Broward and Palm Beach counties to give The Westin Fort Lauderdale more visibility. She brings forth more than 14 years of hospitality industry experience, and has worked with Interstate Hotels, Hospitality American and Hilton Hotels Worldwide.
“I love working with this Westin team and developing an outstanding group of sales managers,” Deanna Sylvestri, director of group sales, said. “I believe my previous experience with sales production has helped develop a strong foundation for this incredible opportunity.”
With more than ten years of experience, Matthew Echevarria, Certified Wedding & Event Planner (CWEP) and Certified Meeting Planner (CMP), is an accomplished professional in event planning and management. Prior to joining The Westin Fort Lauderdale, Echevarria most recently served as a senior event sales manager at The Hyatt Regency Grand Cypress, where he was responsible for driving catering sales and operations.
Striving to create a distinct customer experience, as director of catering and conference services, Echevarria ensures guests are aware of today's catering trends, while piecing together an individual's unique vision for their event. His responsibilities include increasing revenue and generating leads for the hotel's wedding and social catering business. From extravagant arranged rooms to deliciously, tailored-themed cuisine, no details are overlooked from Echevarria and his team.
“I love representing events that are distinctive, fresh and customized,” states Matthew Echevarria, director of catering and conference services. “I look forward to bringing my core competencies, along with my previous experience, to this new position on team Westin.”
For more information on The Westin Fort Lauderdale, please visit www.westinfortlauderdale.com, Facebook and Instagram.
About Westin Hotels & Resorts
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy “For a Better You™” through the Westin Well-being Movement, a platform comprised of six well-being pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed (Sleep Well), RunWESTIN™ and Westin Gear Lending with New Balance® (Move Well), delicious and nutritious meal options of SuperFoodsRx™ (Eat Well), the innovative workspace Tangent (Work Well), Westin Weekend signature experiences (Play Well), and the brand's nature-inspired design, signature sensory welcome, Heavenly Bath and Heavenly Spa (Feel Well). Westin, like all brands within the Starwood portfolio, is proud to offer the Starwood Preferred Guest® program, the industry's leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
TPG Hospitality
Ranked among the top five largest U.S. hotel management companies, TPG Hospitality (est. 1985) boasts a national operating portfolio of more than 60 hotels representing nearly 20,000 guestrooms in 26 states. TPG Hospitality is an approved/preferred operator of all major brands and delivers top-tier performance of core branded & lifestyle full service and select service properties to multiple ownership groups and capital partners. For more information, please visit: www.tpghospitality.com
Contact:
Allie Weinstock
[email protected]
850-421-9007
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
