NewcrestImage Set for March Opening of New 132-Room Hyatt House Dallas/Frisco

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. February 22, 2016

DALLAS, TX. February 22, 2016 - Hyatt House Dallas/Frisco is set to open in March 2016. Owned by NewcrestImage, a Lewisville, Texas-based hotel development, construction and management firm, Hyatt House Dallas/Frisco will be conveniently located at the intersection of Parkwood Boulevard and Gaylord Parkway, and will provide guests the service and convenience of hotel living with the casual comforts of home.

“Located just north of Dallas and surrounded by corporations of all industries, Frisco is one of the nation's fastest growing cities, making it a key business destination,” said General Manager Michael Donohue. “Hyatt House Dallas/Frisco will add a wonderful new option for business and leisure travelers, and we know it will be the perfect place to offer a personalized hotel experience that will help guests feel right at home.”

Located at 2875 Parkwood Boulevard, the hotel will be within walking distance to a number of attractions and destinations, including the Frisco Conference Center, Stonebriar Centre Mall, Dr. Pepper Arena, and the new Dallas Cowboys Headquarters, as well as minutes from many corporate headquarters such as JCPenney, Frito Lay, PepsiCo, Hewlett-Packard Company, and the future Toyota headquarters.

Hyatt House Dallas/Frisco will offer: •Apartment-style Kitchen Suites with fully equipped kitchens, comfy living rooms, spacious bedrooms and stylish bathrooms •Free Wi-Fi throughout the hotel and guestrooms •The Commons, a comfy lounge with an open and welcoming space for guests to relax, gather and socialize, and the Outdoor Commons, which includes an outdoor fire pit and BBQ, the perfect place to sip cocktails and enjoy savory bites •Complimentary Breakfast, a full hot breakfast served daily for guests, featuring a build-your-own Omelet Bar and assorted Breakfast Breads + Bowls Bar with steel-cut oatmeal, fresh fruit and more, along with vegetarian and gluten free options •The H BAR, which features the Sip + Savor Menu, a delicious menu of home-cooked comforts with items including Snacks + Shareables, soups and sandwiches, plus premium beers and wines, offered seven days a week •24/7 H Market to meet the everyday needs of guests, from snacks and sundries to freshly prepared salads and sandwiches. •A 24-hour Workout Room equipped with Cardio Theatre to keep fitness routines going •Two Meeting Spaces, with a tasty food and beverage menu, audiovisual equipment and a Meeting Host to make sure events are a real crowd pleaser •Same-day dry cleaning services and 24-hour coin-operated laundry room •A pet-friendly policy that welcomes dogs or cats •Complimentary hotel shuttle and grocery-shopping services

HYATT HOUSE DALLAS/FRISCO LEADERSHIP

Hyatt House Dallas/Frisco will be under the leadership of General Manager Michael Donohue and Director of Sales Michelle White. In his role, Donohue will be directly responsible for managing the day-to-day operations of the hotel, including overseeing the hotel's associates and ensuring guests encounter the thoughtful service for which Hyatt House hotels are known. Donohue will be joined by White, director of sales, who will be responsible for providing sales service and support to travelers and meeting planners frequenting the Frisco area.

To learn more about Hyatt House Dallas/Frisco or book a reservation, visit http://dallasfrisco.house.hyatt.com/ or call 972-668-4500.

About Hyatt House

Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and offers more than 65 locations throughout the United States and Puerto Rico. Inspired by extensive research of guest experiences, Hyatt House hotels are designed to welcome residents rather than guests and offer services, amenities, upscale spaces and a casual, comfortable environment that reminds guests of home. To learn more about Hyatt House hotels or to book a reservation, visit www.hyatthouse.com or call 866-XS-HYATT (866-974-9288).

About NewcrestImage

Planting its roots as early as 1993, NewcrestImage is a privately-owned, Texas-based hotel development, construction, and management firm. The company's principals have a combined experience of over a century in the hospitality industry. Their collective experience, combined with their single-minded dedication to providing guests with first-rate lodging accommodations and best-in-class guest services, are at the core of the company's continuing success. The company designs, builds and operates state-of-the-art hotels for the most renowned brands in the hospitality industry.

Contact:
Tanner Thurman
[email protected]
214-654-0402

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, the rate and pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; if our third-party owners, franchisees or development partners are unable to access the capital necessary to fund current operations or implement our plans for growth; changes in the competitive environment in our industry and the markets where we operate; our ability to access the capital markets; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.