Hyatt Centric Times Square New York Debuts Following Conversion to Hyatt Centric

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. October 25, 2016

NEW YORK, N.Y. October 25, 2016 - Hyatt Centric Times Square New York has debuted in the heart of New York City and joins Hyatt's brand of lifestyle hotels that focuses on curating an intuitive, uncomplicated travel experience for the contemporary traveler. Previously known as Hyatt Times Square New York, the 487-room Hyatt Centric Times Square New York is infused with the Hyatt Centric brand philosophy that draws upon its prime location to provide the quintessential Manhattan experience.

The Hyatt Centric brand consists of a selected group of full-service lifestyle hotels that are thoughtfully designed to beckon exploration and discovery for the modern explorer. Authenticity, simplicity and a personal touch provide the foundation for the brand ethos as Hyatt Centric hotels aim to immerse both business and leisure guests into the center of the action in every facet of their travel experience - from dining, nightlife, culture and more.

While the hotel has been known for its prime location among popular attractions like Broadway theaters and Madison Square Garden, Hyatt Centric Times Square New York now also embraces a more distinctive destination-focused approach for deeper engagement with guests, including new collaborations with experiential brands like the on-demand vacation photography service Flytographer, underground artisan restaurant-and-retail market TurnStyle, and Bene Rialto, retail space promoting emerging designers - just to name a few. These alliances give Hyatt Centric Times Square New York guests the opportunity to discover and explore the best of New York City in an authentically local manner.

The enhanced Hyatt Centric Times Square New York experience will also include new in-room bath amenities from the hotel's Timeless - Marilyn Monroe™ Spa, Drybar Buttercup Blow-Dryers in every room as part of the brand's Drybar salon collaboration, a soon-to-be-announced food and beverage concept on the ground floor of the hotel, and design enhancements to the rooftop lounge, Bar 54. The hotel's full experience will be in place in the first quarter of 2017.

“We are incredibly proud to transition into a Hyatt Centric property and position ourselves with a deeper emphasis on the experiential traveler who longs for localized experiences,” says Philip Stamm, general manager of Hyatt Centric Times Square New York. “Our hotel's location is the perfect platform for the Hyatt Centric brand to debut in New York City, and we are excited to further inspire our guests to explore Manhattan in a new way.”

For more information on Hyatt Centric Times Square New York, please visit https://timessquare.centric.hyatt.com/.

About Hyatt Centric Times Square New York

Debuted on October 20, 2016, the rebranded 487-room Hyatt Centric Times Square New York provides an instinctive, simplified travel experience for the modern explorer. The hotel features guest hosts who show both coveted and covert local sights for an immersive take on Manhattan. The 54-story hotel is nestled in the heart of Manhattan and steps away from renowned attractions including Radio City Music Hall, Rockefeller Center and more. Spacious loft-like guest rooms average at 364 square feet with floor-to-ceiling windows with generous views of the city skyline. The property is a social hub for its neighborhood and has stylish food and beverage options for both pick-up or room delivery; Bar 54, the hotel's inviting rooftop lounge, delights guests with river-to-river views and cozy indoor and outdoor seating and a new dining concept will debut in early 2017 on the hotel's ground floor. Business and leisure guests can enjoy the hotel's state-of-the-art fitness center with the indulgent 4,200-square-foot Marilyn Monroe™ Spa, the only hotel spa in the area, including blow-out bar stations, manicure and pedicure stations as well as couples treatment rooms. More than 4,000 square feet of functional space perfect for meetings and events to accommodate up to 200 guests. For more information, visit https://timessquare.centric.hyatt.com/ and follow the hotel on social media platforms Facebook, Twitter, Instagram, Google+, Pinterest and Snapchat: @HyattCentricTSQ.

The Hyatt Centric Experience​

​Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer, sourced from a community of “in the know” local explorers. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests wants and nothing they don't, including environmentally conscious bath products, Bluetooth-enabled electronics, restaurant to-go delivery service and salon-grade blow-dryers. A team of associates are always available to aid guests in their discovery of the destination and make the most of their stay.

Contact:
Lara Bogossian
[email protected]
646.685.8325