Hotel Californian Announces Executive Team
Seasoned Hospitality Experts Launch Santa Barbara's Newest Luxury Lifestyle Hotel
SANTA BARBARA, CA. March 9, 2017 – Santa Barbara’s most anticipated new luxury
property, the Hotel Californian, is excited to announce the executive team to lead this 121-
room coastal retreat. Having led some of the finest hotel properties in the world including the
Hotel Bel Air in Los Angeles, Carlos Lopes brings his unparalled pedigree and experience to the
Hotel Californian team as managing director. Industry veterans Warren Nocon and Ellen
Adelman will join the Hotel Californian team to head up hotel operations and sales and
strategic marketing. Together, Lopes, Nocon and Adelman bring decades of luxury hospitality
experience to this elegant new addition to the Santa Barbara waterfront.
As the managing director of the Hotel Californian, Carlos Lopes brings his luxury management
expertise to all facets of hotel operations. In this role, Lopes will ensure that all Hotel
Californian services and facilities reflect the finest quality standards. Lopes resume’ includes:
managing director and vice president of the Hotel Bel-Air; executive vice president of Rock
Resorts; senior vice president of Rosewood Hotels & Resorts and senior vice president of Four
Seasons Hotels and Resorts. Lopes innovative positioning and hotel management expertise and
has earned prestigious awards and achievements, including a Forbes Five-Star rating for the
Hotel Bel-Air and for the Cap Juluca resort on the island of Anguilla, a ranking as the No. 1
Beach Resort in the world.
General Manager Warren Nocon brings more than 20 years of hospitality experience to the
Hotel Californian. Nocon will manage all aspects of the day-to-day operations at the Hotel
Californian, including sales and marketing, revenue management, and food and beverage.
Nocon most recently served as the general manager at the Colony Palms Hotel in Palm Springs
and The Ambrose Hotel in Santa Monica. At the Colony Palms, Nocon created one of the
liveliest and most soulful destinations in Palm Springs, attracting celebrity guests to this desert
hideaway. Prior to Colony Palms, Nocon was a hotel operations leader for the SLS Hotel in Los
Hotel Californian’s strategic marketing and sales director, Ellen Adelman joins the Hotel
Californian team to lead the sales, marketing and public relations efforts for the grand opening
of the hotel and to promote the property to meeting and wedding planners and the incentive
and group markets. Adelman previously served as the vice president of marketing and sales for
the opening of The Resort at Pelican Hill in Newport Coast, California and as the vice president
of sales and marketing for the Shutters at the Beach and Hotel Casa del Mar in Santa Monica,
California. Adelman has also served as the chief marketing and sales consultant for the opening
of six new luxury properties around the world.
About Hotel Californian
One of the most anticipated hotel openings in 2017 will be Santa Barbara’s Hotel Californian.
Featuring Spanish Colonial Revival architecture and a modern Moorish vibe, this unique coastal
retreat will cater to the Hollywood elite, locals and international visitors alike. On the site of the
original Hotel Californian, this State Street seaside destination has been meticulously crafted by
developer Michael Rosenfeld featuring paseos, gardens, fountains and open plazas. A unique
rooftop pool and event deck will provide unobstructed views of both the coastline and the
Santa Ynez Mountains. Featuring a luxury Turkish-inspired spa, fashion boutique and casual
dining options, the 121-room Hotel Californian is located adjacent to Santa Barbara’s vibrant
Funk Zone and one block from Union Station. Its ballroom, event lawns and meeting spaces will
provide memorable venues for weddings and group events. Interiors from celebrity designer
Martyn Lawrence Bullard, will enhance the quintessential California Spanish Colonial
architecture with Bullard’s unique Moorish inspired details.
J Public Relations