Tracy Fairman, COO of E-proDirect, Named Among HSMAI’s “Top 25 Minds in Sales and Marketin

5th Annual ‘Hot List’ Recognizes Outstanding Work

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. October 14, 2008

MCLEAN, VA, December 27, 2007. Tracy Fairman, Chief Operating Officer for E-proDirect has been recognized as one of the "Top 25 Most Extraordinary Minds in Sales & Marketing" for 2007 by Hospitality Sales & Marketing Association International (HSMAI). The annual ranking pays tribute to the best minds in hospitality, travel and tourism sales and marketing, saluting outstanding individuals who define innovation, vision and achievement, and whose work gets great results.

"With the "Top 25," we get to honor the individuals behind those outstanding campaigns and smart strategies we see all year long. It is our opportunity to shine a spotlight on those who stand out in the industry for their creativity, intelligence, and passion for their work, states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "We are looking to honor those whose work has really made a difference and raised the bar for the industry, and Tracy Fairman is a very worthy recipient" he added.

Recipients were nominated through a "call for entries" to the industry-at-large, and judged by a panel of senior industry executives. Individuals were judged for their work over the last year based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales effort that resulted in dramatic gains.

The Top 25 will be honored on stage at the HSMAI Adrian Awards Gala on January 28, 2008, at the New York Marriott Marquis. In additional these individuals will be featured in the spring issue of HSMAI Marketing Review and receive a personalized plaque.

To attend the Adrian Awards, tables of 10 can be reserved for $3,250 or $325 per ticket if purchased by January 14, 2008; the price increases to $3,500 per table or $350 per ticket after that date. For more information or to purchase tables, visit www.adrianawards.com or contact HSMAI at (703) 610-0245 or [email protected].

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HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings(R). Founded in 1927, HSMAI is an individual membership organization comprising of more than 7,000 members worldwide, with 39 chapters in the Americas Region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the website at www.hsmai.org.

E-proDirect is a full service direct marketing and lead generation firm targeting the Meetings, Incentives, Conventions and Events segments of the hospitality industry. Marketing services include complete e-mail and postal mail campaign management and MeetingMart, a website to gain additional online presence to our database of Meeting Planners.

For more information on E-proDirect or MeetingMart, contact E-proDirect, 1651 NW 1st Court, Boca Raton, FL 33432, phone (561) 417-5513; fax (561) 362-8823, or visit the websites at www.EproDirect.com or www.MeetingMart.com.