Starwood Appoints Senior Director Global Sales

James A. Perrin

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 14, 2008

WHITE PLAINS, NY, January 7, 2008. Starwood Hotels & Resorts Worldwide Inc. is pleased to announce the appointment of James Perrin as Senior Director of Global Sales for the Washington DC, Virginia and Maryland marketplace. Perrin will be based in Starwood's Washington, DC office. Mostly recently Perrin was Director of Sales and Marketing for the Westin Boston Waterfront, a 793-room Starwood managed property on the South Boston Waterfront.

As Senior Director of Global Sales for Starwood's Washington DC, Virginia and Maryland marketplace, Perrin will direct the solicitation of business for all Starwood Hotels & Resorts in the aforementioned marketplace. In his role, he will manage a team of Global Account Directors who are the primary source for key account business at Starwood. Additionally, Perrin will prepare, implement and compile data for the strategic sales plan, annual goals, budget, forecasts and other reports as required.

"Jim will be an outstanding asset to Starwood Hotels & Resorts Global Sales division," said Carol Lynch, vice president of Global Sales North America. "His extensive knowledge and background of the Starwood brand will be a welcomed addition to our current Global Sales team."

Mr. Perrin has more than 25 years of experience in hotel sales and marketing. Prior to his new role as Senior Director of Global Sales, Perrin held the position of Director of Sales and Marketing for The Westin Boston Waterfront. Under his direction, The Westin Boston Waterfront sales team was named the 2006 "Sales Team of the Year" for Starwood North America. Individual recognition was also paid to Mr. Perrin naming him the 2006 "Sales & Marketing Director of the Year." In addition to these accolades, Mr. Perrin and his team secured an 83% occupancy rate in the hotel's first month of operation - the largest for any Starwood property opening to date.

Mr. Perrin has a long-standing history with Starwood Hotels & Resorts. Prior to joining The Westin Boston Waterfront, he served as Director of Sales and Marketing for New York's famed Essex House for four years. Before his position at the Essex House, Mr. Perrin served as Director of Sales and Marketing for The Westin Fairfax in Washington, D.C. He's also held several additional positions including Global Account Director for Starwood Hotels & Resorts and Account Director for the Sheraton New York Hotel & Towers.