Country Inn & Suites Shows Growth in Canada With a New Hotel Opening in Belleville, Ontario

USA, Minneapolis, Minnesota. November 28, 2018

Country Inn & Suites® by Radisson, a leading upper midscale hotel brand, today announced the opening of Country Inn & Suites by Radisson, Belleville, ON located at 245 North Front Street. The newly constructed hotel features the brand's latest designs with modern interiors and spacious guest rooms and suites. The hotel's convenient location near Highways 401 and 62 makes it the perfect spot for guests traveling on business, cheering on the Belleville Senators or rolling down the slopes at Batawa Ski Hill. Guests also have easy access to the beaches, wineries and other attractions in Prince Edward County.

“The opening of this beautiful hotel signifies our five-year strategic plan in action as we transform our Country Inn & Suites by Radisson portfolio into our Generation 4 product,” said Aly El-Bassuni, senior vice president, Franchise Operations, Americas, Radisson Hotel Group. “We are excited to roll out our upgraded design in North America and continue to bring our guests an exceptional hospitality experience.”

The hotel offers 69 guest rooms and suites. Guests have access to an onsite fitness center, 24-hour business center, complimentary parking, heated indoor pool and free Wi-Fi. Guests can also enjoy a complimentary, hot breakfast served every morning. The hotel can serve as an excellent space for hosting corporate seminars or special events There are two meeting rooms with flexible configurations equipped to hold up to 40 guests. Each meeting room features free Wi-Fi and audio-visual equipment.

“I am incredibly proud to open our new hotel under the Country Inn & Suites by Radisson brand after being in business and raising my family in this great city for the past 15 years,” said Arwinder Atwal, the hotel's owner. “I am confident this hotel will be a great asset to the community and region for both business and leisure travel.”

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.