Pacifica Hotels Appoints Kristin Battaglia General Manager and Adam Measurall Executive Chef for The Kinney SLO

USA, San Luis Obispo, California. November 29, 2018

The Kinney SLO - the newly opened boutique hotel in San Luis Obispo, California - has named Kristin Battaglia as its General Manager and Adam Measurall as the property's Executive Chef & B.

“Since each Kinney is designed to be highly localized, my familiarity with the Central Coast and passion for community involvement made this opportunity a perfect fit for me. I'm excited to introduce the unique Kinney brand and the social, interactive experience it offers to San Luis Obispo and its visitors.” Kristin Battaglia, General Manager.

Battaglia brings a wealth of hospitality experience to her new role, which includes overseeing all operational aspects of the 100-room property and ensuring overall guest satisfaction. Prior to joining The Kinney SLO team, Battaglia served as the General Manager of The Wayfarer—another Pacifica Hotels property—in Santa Barbara— the same city in which she attended Santa Barbara City for hospitality management and culinary arts. While earning her degree, Battaglia worked for Montecito's San Ysidro Ranch and Hilton Hotels. She went on to co-own and serve as the Vice President of Operations of her family vacation rental business in Idyllwild, Calif., before her love for the outdoors took her to the historic Camp Richardson Resort in South Lake Tahoe. In 2015, she jumped at the opportunity to relocate back to the Central Coast and begin her career with Pacifica Hotels before spearheading the opening of the new brand in San Luis Obispo.

Adam Measurall, Executive Chef & B “Curating the menu for Leroy's was a blast. The culinary and beverage offerings do not only infuse the local favorites and flavors, but are also crafted to match the social and playful atmosphere that is uniquely The Kinney SLO. I'm looking forward to Leroy's becoming a new hub that both guests and locals can turn to for great dining and good fun.” - Adam Measurall

The Kinney SLO is home to Leroy's—a new restaurant and bar featuring an innovative menu curated by Executive Chef & B Adam Measurall. The Ventura native had a passion for cooking from a young age. While attending culinary school at Santa Barbara City College, Measurall honed his skills at various restaurants in the area, including Emilio's Ristorante & Bar and Seagrass Restaurant. After graduating, he began his career as a grill cook at Arlington Tavern, a farm to table restaurant, and worked his way up to Executive Chef. He then dedicated many years helming the kitchen at Far Western Tavern, a high-volume steakhouse in Orcutt, Calif., prior to accepting an opportunity to advance his culinary career as the Executive Chef & B of Leroy's at The Kinney SLO.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.