Dream Hotel Group Partners With Prince Edouard de Ligne for 2020 Launch of Your Nature, an Unscripted Eco Resort by Dream Hotel Group, in Antoing, Belgium

USA, New York City, New York. December 04, 2018

Renowned hotel brand and management company Dream Hotel Group announced today plans to launch Your Nature, an Unscripted Eco Resort by Dream Hotel Group, in Antoing, Belgium in 2020. Your Nature is a Belgian eco-friendly resort located on the French border in a 700-acre forest belonging to the Princes de Ligne. This latest hotel signing represents a major milestone for Dream Hotel Group as it continues to grow its portfolio of lifestyle brands in Europe.

Set to open in 2020, Your Nature, an Unscripted Eco Resort by Dream Hotel Group, is a one-of-a-kind leisure destination designed with sustainability and conservation in mind. Located on preserved land owned by the princely family for over 300 years, the eco-tourism resort will be 100% environmental-friendly and built to maximize the conservation of the biodiversity and natural resources on the estate. 

“For almost 15 years, we have invested all our energy in creating an eco-leisure destination focused solely on nature,” said Belgium's Prince Edouard de Ligne. “The resort's avant-garde, original design mixes old and new in an authentic experience that is respectful of the environment. The choice of Dream Hotel Group as management partner is crucial to bringing our philosophy to life."

“Dream Hotel Group is honored to partner with Prince Edouard de Ligne on the opening of Your Nature in Antoing, Belgium,” said Dream Hotel Group CEO Jay Stein. “As we continue to expand into new markets and build our brand as international hospitality leaders, we are grateful to have found this opportunity to work with Your Nature to build a memorable destination for travelers in Europe.”

Nestled among 700 hundred acres of preserved natural forestland which contains a river and six private lakes, Your Nature will take advantage of the land with 575 eco-lodges, multiple dining and nightlife concepts, and vast recreational facilities, including an expansive wellness center with full-service spa, Turkish bath, yoga and fitness center and multiple indoor and outdoor pools. A private airstrip with gliding classes and exclusive water ski school complete the visitor experience, which pays homage to the richness of the ecosystem. 

Your Nature aims to offer an experience where guests can find serenity, reconnect with loved ones, and spend quality time with friends and family in a secluded nature retreat. By providing guests with the freedom to choose and a quality stay, visitors will rediscover the simple pleasures and joy of the outdoors. Your Nature offers diverse experiences in housing and a multitude of recreational activities based on the four elements of earth, air, water and fire.

Your Nature is located on the western edge of Belgium in Antoing, a town in close proximity to several major metropolitan cities and less than two hours from London, Paris and Brussels. The project required 81 million euros of investments, including 23.4 million euros of private equity. The de Ligne family is the main shareholder.

In addition to today's Belgium announcement, the de Linge family and Dream Hotel Group plan to expand the Your Nature into new markets across Europe and North America.

With 18 hotels open today and 20 new locations currently in development worldwide, Dream Hotel Group is on track to triple its existing portfolio by 2022. The signing of Your Nature, an Unscripted Eco Resort by Dream Hotel Group, signals another exciting milestone in the continued growth and evolution of the company and its portfolio of lifestyle brands.

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Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.