Gulph Creek Hotels Acquires 128-Unit Hyatt House In Bridgewater, New Jersey

USA, Wayne, Pennsylvania. December 20, 2018

Gulph Creek Hotels is pleased to announce the acquisition of the 128-Unit Hyatt House in Bridgewater, New Jersey. The hotel is located on a five-acre campus on Route 22 East just west of Route 202 and the Bridgewater Mall. The hotel is centrally located and easily accessible to commercial hubs throughout New Jersey and Eastern Pennsylvania. Bridgewater is a dynamic and growing biotech, pharmaceutical and technology center. The hotel offers spacious one and two-bedroom suites with full kitchens and a separate living space and work area. Food and beverage offerings include a full bar and dinner menu, complimentary freshly made breakfast, and 1,500 square feet of meeting space.

The hotel will be owned and managed by Gulph Creek Hotels. “We are excited to be in the Bridgewater market with Hyatt Hotels," said Derek Sylvester, principal of Gulph Creek Hotels, "We are planning guest room renovations and lobby upgrades in the coming year and look forward to a successful venture with Hyatt and our capital partners." 

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.