Noble Investment Group Opens Dual-Branded AC Hotel Atlanta Midtown and Moxy Atlanta Midtown

USA, Atlanta, Georgia. January 28, 2019

Noble Investment Group and Marriott International today announce the opening of the dual-branded AC Hotel Atlanta Midtown and Moxy Atlanta Midtown in the heart of Midtown's thriving business and arts district. With a combined 288 rooms and suites, this is the first-ever combination of the AC Hotels by Marriott and Moxy Hotels brands under one roof. These new additions mark the first Moxy Hotel in Georgia and the third AC Hotel in Atlanta (Noble's second after the AC Hotel Atlanta Buckhead at Phipps Plaza).

Developed on an entire city block between 14th street and 13th street flanked by Peachtree Road and West Peachtree Road, the LEED-certified hotels are central to Midtown's business and commerce hub, a few blocks from Georgia Tech University and in the heart of the region's arts district which include The Woodruff Arts Center (High Museum, Alliance Theatre, Symphony Hall), Museum of Design Atlanta, The Fox Theatre and The Savannah College of Art & Design.

"We are thrilled to have two of our lifestyle brands join forces in Atlanta to provide travelers with two very distinct options while visiting the city for business or leisure," said Toni Stoeckl, Vice President, Distinctive Select Service Brands, Marriott International. "With Moxy we threw out the hotel rulebook to create a bold new hotel experience geared toward guests who are looking for shareable, experiential moments when they travel. AC Hotels are designed more for those who want a moment of respite among the hustle and bustle of the city - the opportunity to reflect in an elegant, peaceful space with frictionless service."

Facing 14th Street, the European-inspired AC Hotel Atlanta Midtown offers 133 rooms with sophisticated, sleek design elements; plush seating; and multifunctional workspaces. Playing off the muted palette of the interiors, the hotel showcases abstract sculptures that speak to the motion and fluidity of a dance, inspired by its location in the epicenter of the arts. Neighboring spaces such as the High Museum, Fox Theater, Woodruff Arts Center, Alliance Theatre, and Krog Street Tunnel serve as the inspiration for the hotel's "Gallery of the Arts" concept. A simple, yet sophisticated palette of mixed metals reflect the urban city of Atlanta. Tones of black, white, brass and silver art are harmonized throughout the hotel. Bold mural-style pieces, refined metals and expressive sculptural elements mingle to create movement from dance and theater performances.

Facing 13th Street, the experiential Moxy Atlanta Midtown Hotel offers 155 rooms and communal areas with industrial features including reclaimed pallet ceilings and iron finishes. Guests will check-in at Bar Moxy and be welcomed by a complimentary cocktail, mocktail or coffee. The artwork is playful and captivating, including "Welcome Home," a 54-foot long mural by renowned Atlanta artist, GREG MIKE, which takes center stage in the lobby. Inspired by the "True Colors" mural he painted on Atlanta's iconic Ponce Wall in 2015, this site-specific mural features his signature large format black and white bear peering over couches.

"Both the AC and Moxy hotels have their own distinctive style and vibe which will complement and enhance Midtown Atlanta's standing as a premiere destination for commerce, culture, education, living and visiting," said Tim Dahlen, General Manager.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.