Hesperia Hotels & Resorts to Introduce the Hyatt Regency Brand to Spain with Two Rebranded Properties
Hyatt Hotels Corporation (NYSE: H) has announced today that a Hyatt affiliate has entered into franchise agreements with an affiliate of Hesperia Hotels & Resorts to open Hyatt Regency Hesperia Madrid and Hyatt Regency Barcelona Fira. The hotels mark the entry of the Hyatt Regency brand into Spain and signify Hyatt's continued growth in the country.
Both hotels will undergo significant renovations and will be available on Hyatt's booking system as Hyatt affiliated hotels beginning June 2019. The properties, Hesperia Madrid Hotel and Hesperia Barcelona Tower, are scheduled to be fully rebranded by Q4 2019. This will bring the total number of Hyatt branded hotels in Spain to five, joining Park Hyatt Mallorca, Hyatt Centric Gran Via Madrid and the recently announced Hotel Sofia Barcelona.
Focused on seamless, intuitive experiences, Hyatt Regency Hesperia Madrid will be located on one of Madrid's most iconic avenues, the Paseo de la Castellana. The 170-room hotel will be in close proximity to businesses, banks and embassies along with luxury retail shops and historic sites. Guests will be able to enjoy spacious meeting rooms, a club lounge, and a locally inspired restaurant and bar. With Madrid being one of Spain's most significant commercial centers, Hyatt Regency Hesperia Madrid will confidently cater to business travelers, providing a full range of services and amenities and facilitating meaningful connections.
Hyatt Regency Barcelona Fira will be a 280-room hotel located on the Avinguda de la Granvia. In close proximity to the Barcelona-El Prat Airport, guests will benefit from being close to both the financial center and shopping outlets. The hotel features a top-floor bar overlooking Barcelona's skyline. Along with a variety of meeting rooms, the sky bar will offer a unique space for meetings and events offering a personalized, high-touch experience for meeting planners and attendees. Other features include an energized lobby, unique food and beverage facilities and a club lounge.
"These agreements mark a significant moment for Hyatt, demonstrating the confidence amongst owners and developers in the strength of our brands across Europe," said Felicity Black-Roberts, vice president of development -Europe, Hyatt. "Hyatt has been focused in growing its presence in Spain, and we look forward to working with Hesperia to bring our fourth brand to the country, providing guests with stress-free environments for both their business and leisure trips."
"This agreement is in line with Hesperia's efforts, aimed at guaranteeing the best value to each of our portfolio hotels," said Jordi Ferrer, CEO of Hesperia. "We are proud to bring the Hyatt Regency brand to Spain and we are looking forward to working with Hyatt and hopefully extending our collaboration in the future."
The Hyatt Regency brand offers a seamless experience that connects leisure and business travelers alike to everything they need under one roof. Guests will enjoy a full range of services and amenities, including notable culinary experiences, flexible spaces to work, collaborate or relax, and expansive technology-enabled facilities for meetings and events, along with expert planners who adhere to every detail.