Oetker Collection Appoints Joelle Edwards-Tonks as Senior Vice President of Sales, Marketing and Communications

France, Paris. April 15, 2019

Oetker Collection is pleased to announce the appointment of Joelle Edwards-Tonks as Senior Vice President of Sales, Marketing and Communications.

In her new role, Joelle will lead Oetker Collection's global sales, marketing and communications operations, a new position representing the consolidation of these three fields into one tightly knit department. Since joining the Collection nine years ago, Joelle has played an instrumental role across the marketing, distribution, revenue management, sales & e-commerce and communications & digital strategy sectors. In 2018, she became a member of Oetker Collection Executive Committee, reinforcing her strategic role within the company.

"On behalf of everyone at Oetker Collection, we are delighted that Joelle has taken on this new cohesive role. I know that her experience and talent along with a clear vision for the Sales & Marketing department will prove essential in reaching our goals" said Frank Marrenbach, CEO, Oetker Collection.

Joelle brings a rich and varied experience to Oetker Collection. Beginning her career in international communications before moving into the hospitality industry, she quickly grew into leadership roles in reservations & revenue management, sales, marketing and communications in renowned palace hotels in Paris and leading international hotel brands. A British national, Joelle is bilingual in French and will continue to be based in Oetker Collection offices in Paris.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.