Helix Hospitality Acquires Hampton Inn by Hilton - Wausau, Wisconsin

USA, Chicago, Illinois. April 29, 2019

Helix Hospitality, a Chicago based hotel group with properties throughout the United States, is pleased to announce the acquisition of the Hampton Inn by Hilton located in Wausau, Wisconsin.

Located at 615 S. 24th Avenue, Wausau, Wisconsin, the 87-room Hampton Inn was built in 1997 and underwent a complete renovation in 2017. This property marks the ninth in the Helix Hospitality portfolio and the third in Wisconsin, which includes the Hampton Inn Milwaukee-Airport, and the Country Inn & Suites by Radisson, Little Chute.

"The Hampton Inn - Wausau represents the addition of another high-quality asset to our growing portfolio of upper-midscale hotels across the country" - J.R. Patel, President and COO of Helix Hospitality

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.