Radisson Blu Debuts in Algeria With Opening of Radisson Blu Hotel, Algiers Hydra

Belgium, Brussels. May 27, 2019

Radisson Blu, the upper upscale hotel brand that delivers a positive and personalized service in stylish spaces, is proud to announce the opening of its first hotel in Algeria. The Radisson Blu Hotel, Algiers Hydra features 140 rooms andholds a prime location in Hydra municipality, the capital's thriving business and diplomatic district.

Tim Cordon, Area Senior Vice President, Middle East & Africa, Radisson Hotel Group, said: "We're excited to open our first hotel in Algeria. We believe there's strong potential to grow our renowned brand, especially as the country looks to develop its travel and tourism industry, with a particular emphasis on Saharan and cultural tourism. The hotel is a perfect addition to our fast-growing African portfolio, as we continue to bring our collection of world-class brands to the continent's most dynamic destinations. I'm confident that the Radisson Blu Hotel, Algiers Hydra will become a popular place to stay for business and leisure travelers in this captivating city."

The Radisson Blu Hotel, Algiers Hydra is conveniently located in the administrative and political center of the country, home to many foreign embassies, several ministries and universities. It's situated on two main highways connecting the west and east sides of Algiers, and just 20 minutes' drive from Houari Boumediene Airport (ALG). Bringing the Radisson Blu brand to this location offers business travelers the ideal base, with leisure visitors also enjoying proximity to some of the capital's top attractions - including the zoo and Olympic Center.

In addition to its distinguished location, the hotel boasts sleek design, with a mirrored façade and contemporary furnishings throughout. All guest rooms and spacious suites feature modern amenities and free high-speed Wi-Fi to ensure guests feel at home. In addition to the Standard and Business Class rooms, guests also have the option of relaxing in Junior, One Bedroom and Presidential Suites - with the latter featuring a dining area, a separate bedroom and a state-of-the-art living room that features an LED TV and sound system. The meeting and events facilities feature five versatile and professional conference rooms.

When it comes to food and drink, guests can enjoy local and international flavors at the on-site Ziride Restaurant offering convenient all-day dining. Characterized by eye-catching chairs and cool black-and-white tones, the sophisticated Coffee Lounge provides a stylish gathering spot for socializing over drinks. This alcohol-free and smoke-free establishment serves enticing fruit cocktails, coffee, tea and delectable homemade sweet treats as well. The hotel also features an upscale Health Club and Spa, allowing guests to maintain their wellness routines while away from home.

Frederic Carbonnel, General Manager of the Radisson Blu Hotel, Algiers Hydra, said: "We look forward to welcoming our first guests to the new hotel to experience our renowned Yes I Can! hospitality and to discover the best of Algeria's culture and history. Guests can expect a memorable stay in Algeria, delivered by our passionate team. Perfect for business and leisure travelers, our hotel is just a half hour drive from the local beaches and the Casbah of Algiers - a UNESCO World Heritage Site."

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.