Wyndham Hotels & Resorts Partners With Wellworth Properties to Develop Wyndham Garden Hotel in Quezon City

USA, Parsippany, New Jersey. June 10, 2019

Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,200 properties worldwide, is bringing a fresh approach to hospitality in the Philippines with the launch of the country's first Wyndham Garden hotel in Quezon City.

The new-construction Wyndham Garden Quezon City, located directly opposite the ABS-CBN communications and broadcasting center in the heart of Quezon City, Metro Manila, is expected to start welcoming guests in 2021. Upon opening, this modern 25-story hotel will feature 235 sleek and stylish rooms and suites, plus an extensive selection of upper-midscale amenities, naturally-lit meeting spaces and eco-friendly design.

The new-construction hotel is being developed by Wellworth Properties and Development Corporation, a real estate and property development company dedicated to building quality and well-designed developments. The hotel will be constructed by its parent company, H.S. POW Construction and Development Corporation which has more than 35 years of experience in the construction and engineering industry.

"Wyndham Garden is the perfect fit for the Philippines, where tourism is thriving. The country welcomed a record total of 7.1 million international visitors in 2018, up 7.7 percent year-over-year, so it's important to introduce innovative international hospitality brands to the country's key destinations. Wyndham Garden will be a breath of fresh air, with intuitive amenities that make every stay a breeze. We are delighted to be working with Wellworth Properties on this exceptional new project and we look forward to offering smart, stress-free stays to guests in Quezon City," commented Joon Aun Ooi, president and managing director, Wyndham Hotels & Resorts, South East Asia and Pacific Rim.

Wyndham Garden Quezon City joins an extensive collection of Wyndham hotels in the Philippines. A total of 21 properties are currently operating all across the archipelago, located in key destinations such as Manila, Makati City, Quezon City, Boracay, Cebu City, Davao and Puerto Princesa. Wyndham Garden becomes the company's sixth brand in the country, following Ramada by Wyndham, Ramada Encore by Wyndham, Days Inn by Wyndham, TRYP by Wyndham and Microtel Inn & Suites by Wyndham.

"We are very excited to be working with Wyndham Hotels & Resorts, one of the world's leading international hospitality companies, to introduce the vibrant Wyndham Garden concept to the Philippines. Together with our capable team in the Philippines, we look forward to tapping into their hospitality expertise to implement state-of-the-art amenities, international standards and eco-friendly practices in the hotel's construction and operations," said Harrison S. Pow, president & CEO, Wellworth Properties.

"We believe in building with a purpose and sincerely serving our customers better. For the design of the first Wyndham Garden hotel development in the Philippines, we kept both the business and leisure traveler in mind. We incorporated contemporary, purposeful and functional design to make the traveler's stay relaxing, convenient and comfortable. We also plan to include natural materials, pops of green and abundant natural light in the development, as well as introduce technologies and systems to reduce waste and energy consumption," said Harly Geraldine Pow, Business Development & Marketing Manager, Wellworth Properties.

Guests will enjoy a full collection of facilities at Wyndham Garden Quezon City. The 235 rooms and suites will offer plenty of opportunities to recharge and refresh, with sleep-inducing beds, spa-inspired bathrooms with power showers, free Wi-Fi, working space and plenty of power points for electronic devices. The design of the hotel is intended to be bright and welcoming; splashes of green, plants and natural materials are used throughout the hotel, the hallways are lined with lights to maintain its light and airy feel, while wooden materials and carpets help noise reduction.

During the day, guests can enjoy soothing body treatments in the spa, work out in the well-equipped fitness center, or plunge into the elevated outdoor infinity pool, which also features a whirlpool tub and a pool bar.

The hotel's all-day dining restaurant will specialize in global comfort food, including Chinese, Japanese, Korean, Filipino and Western specialties, and a grab-and-go outlet will serve convenient snacks and refreshing drinks. After dark, the hotel's bar will provide a great space for guests to socialize with cool cocktails, mood lighting and smooth jazz music.

Situated conveniently near government buildings, media centers, corporate offices and retail establishments, Wyndham Garden Quezon City is expected to become a popular local venue for business functions and events. To cater for this sector, the hotel will offer a choice of naturally-lit meeting rooms, an events space and a spacious ballroom, providing options for all types of event.

All of Wyndham's hotels and resorts in the Philippines participate in Wyndham Rewards®, the world's most generous rewards program with more than 30,000 hotels, vacation club resorts and vacation rental properties worldwide. Designed for the everyday traveler, members earn a guaranteed 1,000 points with every qualified stay and may redeem points for a wide-range of rewards, including free nights, gift cards, merchandise and more.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.