Accor Signs With AG Group for Sofitel Genoa Waterfront
With 120 guestrooms, including 20 suites, Sofitel Genoa Waterfront will offer a refined experience blending French elegance with the maritime heritage of Liguria. Designed by Renzo Piano Building Workshop (RPBW), the world-renowned architecture studio led by Renzo Piano, with interior design by London-based studio THDP, the project will become a new architectural landmark on Genoa's waterfront. This project also sees the involvement of Orion and CDS Holding SpA as investors and developers of the Waterfront di Levante project, as well as this hotel, which forms an integral part of it.
The hotel will feature an all-day dining restaurant, lobby lounge bar, pool bar, spa, gym, swimming pool, and two meeting rooms, ensuring a complete luxury experience for both leisure and business travelers. Its privileged location will benefit from improved high-speed rail connectivity, linking Genova to Milan in only 53 minutes by 2026, while also offering easy access to Portofino and the Cinque Terre.
"Italy is one of Sofitel's most important markets in Southern Europe, and the opening of Sofitel Genoa Waterfront marks a milestone in our growth strategy, after the success of Sofitel Roma Villa Borghese. We are delighted to partner again with AG Group to bring a new icon of French Zest and luxury to Liguria region, where rich history and vibrant culture meet the Mediterranean spirit." — Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems
Founded over 20 years ago, AG Group is Italy's first integrated tourism group, with operations spanning hotels, destination management, restaurants, and consulting. The company already operates a strong portfolio of high-end properties in Rome and beyond, and has partnered with leading global brands, including Accor, on projects across the luxury spectrum. As part of the redevelopment of the Genova Waterfront, the promoting company relied on the consultancy of Harry Mills Sciò, CEO of Fortvny, a boutique firm specialized in hotel advisory, who oversaw the process to identify AG Group as the operator.
"We are proud to join forces with Accor to bring Sofitel to Genova. This project not only reinforces our commitment to luxury hospitality in Italy but also showcases our dedication to creating destinations that blend cultural heritage, world-class design, and memorable guest experiences." — Andrea Girolami, Founder and President of AG Group
With this signing, Sofitel continues its momentum in Italy, where the brand already operates a flagship property in Rome and has several developments in the pipeline including key cities like Milano, Venice or Palermo. Sofitel Genova will be the first true international luxury hotel in the city, filling a gap in a market still largely dominated by independent players.
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