Noble Breaks Ground on Courtyard by Marriott & Element by Westin in Midtown Atlanta

USA, Atlanta, Georgia. July 17, 2019

Noble Investment Group ("Noble") today celebrated the groundbreaking of the Courtyard by Marriott & Element by Westin in Midtown Atlanta. Expected to open in mid-2021, the dual-branded hotel with a combined 282 guestrooms and suites will be the first-ever combination of the Courtyard by Marriott and Element by Westin brands under one roof.

The upscale hotels will be located on the southwest corner of the famed intersection of Peachtree Street and Ponce de Leon Avenue. Peachtree Street is Atlanta's primary north-south thoroughfare, while the intersection with Ponce de Leon in Midtown is home to Atlanta's renowned Fox Theater.

Working collaboratively with the Department of City Planning and the Midtown Alliance, the hotel's exterior was designed to blend with Midtown's historic buildings and complement the existing character and depth of the district. The Courtyard by Marriott Atlanta Midtown will feature smart, casual décor, communal lobby spaces and modern conveniences to accommodate guests multi-tasking, 24/7 lifestyle. The Element by Westin Atlanta Midtown will feature nature-inspired spaces, fully-equipped kitchens, spa-inspired bathrooms and programs to stay active during your stay.

Midtown Atlanta is a thriving business district with over 20 million square feet of office space and more than 70,000 employees reporting to work each day. The area is home to 16 percent of the total jobs in Atlanta, 25 percent of the city's tech jobs and a fast-growing residential population that is 50 percent Millennials and Gen Xers. Midtown Atlanta attracts over 6.1 million tourists annually primarily driven by its arts and entertainment offerings.

Atlanta is ranked among Forbes' 2018 Best Places for Business And Careers, Niche's 2019 Best Cities for Young Professionals in America and Wallethub's 2019 Best Cities for Jobs.

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Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.