Noble Breaks Ground on Courtyard by Marriott & Element by Westin in Midtown Atlanta

USA, Atlanta, Georgia. July 17, 2019

Noble Investment Group ("Noble") today celebrated the groundbreaking of the Courtyard by Marriott & Element by Westin in Midtown Atlanta. Expected to open in mid-2021, the dual-branded hotel with a combined 282 guestrooms and suites will be the first-ever combination of the Courtyard by Marriott and Element by Westin brands under one roof.

The upscale hotels will be located on the southwest corner of the famed intersection of Peachtree Street and Ponce de Leon Avenue. Peachtree Street is Atlanta's primary north-south thoroughfare, while the intersection with Ponce de Leon in Midtown is home to Atlanta's renowned Fox Theater.

Working collaboratively with the Department of City Planning and the Midtown Alliance, the hotel's exterior was designed to blend with Midtown's historic buildings and complement the existing character and depth of the district. The Courtyard by Marriott Atlanta Midtown will feature smart, casual décor, communal lobby spaces and modern conveniences to accommodate guests multi-tasking, 24/7 lifestyle. The Element by Westin Atlanta Midtown will feature nature-inspired spaces, fully-equipped kitchens, spa-inspired bathrooms and programs to stay active during your stay.

Midtown Atlanta is a thriving business district with over 20 million square feet of office space and more than 70,000 employees reporting to work each day. The area is home to 16 percent of the total jobs in Atlanta, 25 percent of the city's tech jobs and a fast-growing residential population that is 50 percent Millennials and Gen Xers. Midtown Atlanta attracts over 6.1 million tourists annually primarily driven by its arts and entertainment offerings.

Atlanta is ranked among Forbes' 2018 Best Places for Business And Careers, Niche's 2019 Best Cities for Young Professionals in America and Wallethub's 2019 Best Cities for Jobs.

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Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.