Harbour Plaza Hotels & Resorts Plans Early 2020 Opening of Hotel Alexandra in Hong Kong

China, Hong Kong. July 18, 2019

Situated at the heart of Hong Kong Island, along the North Point waterfront, the newly built stylish Hotel Alexandra is scheduled to open its doors in early 2020. The property is the newest addition to the line of established hotels managed by Harbour Plaza Hotels & Resorts which offers a collection of unique standalone hotels, committed to delivering exceptional hospitality and facilities to all guests.

Hotel Alexandra is exquisitely designed melding timeless Victorian elegance and modern concepts that create a whimsical atmosphere evocative of Alice's Adventures in Wonderland. Features a picturesque striking hotel foyer and lobby adorned with palettes of rich gold, elegant black and hints of red; highlighted by grand chandeliers, floor to ceiling windows and doors, extensive mirrors and flower engraved golden doors and fixtures. The hotel boasts 840 light and airy natural toned rooms and suites, many which overlook the stunning harbour views and impressive city skyline. Categorized by a playful selection of card suit names, there is something for everyone ranging from 2 persons ‘Diamond' to 6 persons ‘Spade' and family ‘King Suite', making it the ideal stay for all including couples, families, groups, long staying guests and discerning travellers. More hotel facilities include enchanting onsite dining outlets; a scenic outdoor swimming pool; a well-equipped fitness centre, as well as versatile function spaces such as a grandiose ballroom and customizable meeting rooms suitable for weddings, special occasions and business events.

The property is approximately 2-minutes' walk from MTR Fortress Hill Station, 10-minutes from Hong Kong Convention and Exhibition Centre, and 40 minutes from the Hong Kong International Airport. Its' favourable location is easily accessible by car and public transportation, particularly after the opening of the new Central-Wan Chai Bypass Tunnel offering an ease commute to the bustling Central financial hub, and popular shopping, gastronomic and entertainment districts of Causeway Bay and Wan Chai.

Christina Cheng has been appointed General Manager of Hotel Alexandra, a newly built stylish hotel in Hong Kong scheduled to open in early 2020. Located in the uprising area of the North Point waterfront, the 840- room property presents a conveniently situated, unique and design-inspired space in the heart of the Hong Kong Island.

Christina boasts an extensive career within a number of luxury hospitality brands in Asia including The Peninsula Hong Kong, The Ritz-Carlton Hong Kong, Mandarin Oriental Macau, as well as a broad fifteen years at the flagship property Harbour Grand Kowloon of Harbour Plaza Hotels & Resorts from the pre-opening stages and beyond, championing key roles within sales and marketing. Prior to joining Hotel Alexandra, her most recent role was General Manager of Harbour Plaza 8 Degrees where she demonstrated leadership since the hotel's pre-opening phase in 2009 and a continued decade thereafter, being responsible for all aspects of the hotel's development and operations. She will channel her more than 30 years of professional experience in the hospitality space, driving performance and passion for quality service to work alongside the Hotel Alexandra team, ensuring overall guest satisfaction.

Hotel Alexandra, the design-led property located along the North Point waterfront in Hong Kong, announces the appointment of CeCe Hoang as Director of Marketing Communications. In her new role, she will be responsible for building and leveraging the hotel's brand awareness by utilizing result-driven marketing initiatives in local and global markets, as well as the strategic planning of offline and online content marketing efforts.

With more than 12 years of experience in the hospitality and food & beverage industry within the corporate and start-up space, CeCe has an extensive knowledge of branding and marketing initiatives performed in traditional and digital platforms. Prior to joining Hotel Alexandra, she was responsible for spearheading innovative marketing campaigns generating high earned media coverage for her previous companies including international exposure through famed South Korean variety programs ‘Dream Team' and ‘Running Man' broadcasted globally.

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Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.