Owned and Managed by KM Hotels, 111-Key Residence Inn by Marriott Opens in Tuscaloosa, Alabama

USA, Tuscaloosa, Alabama. September 03, 2019

The 111-suite Residence Inn by Marriott in Tuscaloosa, Alabama is now open with its upscale, stylish décor that offers flexibility, while creating a unique environment. Located at 211 Rice Mine Road Loop, the all-suite Residence Inn Tuscaloosa will operate as a Marriott franchise, owned and managed by KM Hotels of Richmond, Virginia. General Manager Emily Pearce leads the management team at the all-suite property for KM Hotels.

The Residence Inn Tuscaloosa offers its guests convenient access to the University of Alabama and Bryant Denny Stadium, the Tuscaloosa Amphitheater, the Alabama Museum of Natural History, Tuscaloosa River Market and the Tuscaloosa Museum of Art.

"We are pleased to introduce Residence Inn hotels in the Tuscaloosa area," said Diane Mayer, vice president and global brand manager, Residence Inn. "When on the road for an extended period, our guests need space to spread out, maintain their life's pace and restore their energy to help them maintain a healthy balance and routine while traveling. This new hotel offers them a seamless blend of modern style and functionality that allows them to settle in and thrive."

Residence Inn properties are designed as all-suite hotels that offer studio, one-bedroom and two-bedroom suites. Guests looking for a revitalizing sleep experience will enjoy the hotel's plush mattresses and crisp linens, while guests focused on being productive will value their suite's large, well-lit work desk, ergonomic chair and complimentary high-speed Internet access. Designed for stays of five nights or more, each suite also has a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances.

With the maximizer in mind, Residence Inn has created a décor with a "home plus" feel that is warm, optimistic and flexible. The long-stay guest will experience a livable, uplifting environment based on honest materials, organic forms, warm colors and natural light. The new design incorporates a transitional inviting style, crisp details and signature residential textiles. Each property will offer geographically tailored options.

The Residence Inn Tuscaloosa rotates a wide selection of healthy choices for its free hot breakfast every day. Start with favorites like bacon and eggs, Greek yogurt, cut fruit or waffles and make it yours with our extensive toppings, ranging from fresh spinach and cheese to sliced almonds and strawberries. Enjoy all the options you need to start your morning with endless possibilities.

Extending the feeling of comfortable living on the road, the Residence Inn Tuscaloosa offers guests inviting and functional public spaces to relax or collaborate. Road warriors and families alike enjoy the hotel's grocery delivery service, complimentary Wi-Fi, 24-hour onsite food and beverage market, dry cleaning services, and onsite guest laundry room. The hotel's weeknight evening gatherings - the RI MixÔ offers a casual, relaxing environment where guests can be as social as they want, while enjoying premium beers and connection to local flavors. The hotel is pet-friendly and maintains a business library where guests can fax, copy and print materials, and provides guests with a complimentary shuttle, a lobby bar, an indoor swimming pool, a fitness center, a Sport Court® and 550 square feet of flexible meeting space to accommodate functions of up to 40 people.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.