Briad Group Breaks Ground on Courtyard by Marriott Hamilton in New Jersey

USA, Hamilton, New Jersey. September 05, 2019

Courtyard by Marriott celebrated the groundbreaking of Courtyard Hamilton on Wednesday, August 7th. Located at 530 State Highway 130, the hotel will provide guests with easy access to Trenton and Princeton and will be within an hour of New York City and Philadelphia. The property will also place guests near Princeton University, Six Flags Great Adventure and a variety of shops and restaurants. The Hamilton location will employee approximately 40 people and is slated to open early 2021. Courtyard by Marriott Hamilton is owned and managed by Briad Lodging Group, LLC, the hotel division of Livingston, New Jersey-based The Briad Group.

Community representatives joined Briad executives for the groundbreaking ceremony.

"We're excited to share the Courtyard brand with the Hamilton community," said Rick Barbrick, president and CEO of The Briad Group. "Whether traveling for business or pleasure, we look forward to providing guests with a relaxing and enjoyable stay."

Courtyard by Marriott Hamilton will offer a combination of spacious king and double rooms, featuring the brand's new design scheme. The new room design is intuitive and thoughtful, offering flexible yet comfortable spaces that enable technology. Upon arrival, guests can store bags on the "Luggage Drop" and plug personal devices into the "Tech Drop" ledge for seamless technology integration.

The new design will also offer an upgraded, more spacious bathroom layout including a "Shower Nook," making amenities accessible without having to leave the shower.

The Courtyard Hamilton will also include the brand's latest lobby design, where guests can enjoy an open and modern environment outside of their rooms. As an extension to Courtyard's inviting public spaces, the newly designed Bistro will be the epicenter of the lobby and will feature a wide variety of breakfast and dinner menu items. Guests will also be able to enjoy Starbucks© coffee at the bistro, and in the evening, the Bistro Bar will feature an array of cocktails, beer and wine for guests to enjoy.

The property will boast a state-of-the-art fitness center, a 24/7 Market, guest laundry, more than a 1,000 square feet of meeting space, a heated outdoor pool and a complimentary shuttle service.

Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to its portfolio. Since obtaining these franchise rights, Briad has developed more than $400 million in real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed 34 properties and has built more than 3,800 hotel rooms in the tri state area alone.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.