Greenwood Hospitality to Manage Embassy Suites – Milwaukee Brookfield in Brookfield, Wisconsin

USA, Denver, Colorado. September 12, 2019

Greenwood Hospitality Group, a full-service third party hotel management company, announced today that it has been awarded the management contract for the Embassy Suites by Hilton Milwaukee Brookfield in Brookfield, Wisconsin. Greenwood Principal Aik Hong Tan made the announcement.

Centrally located in the Milwaukee area, the 203-room hotel is currently the only Embassy Suites by Hilton in the state of Wisconsin. Each of the property's two-room suites offers a private bedroom and a separate living room with a sofa bed. All suites feature a refrigerator, microwave, wet bar, coffee maker, and free WiFi. The 1,200 s.f luxury suites feature a whirlpool tub, stunning views, conference table for eight, oversized wet bar, and three HDTVs.

The Embassy Suites Milwaukee Brookfield offers guests free made-to-order breakfast featuring omelets with choice of ingredients plus a selection of fruit, oatmeal, and fresh American breakfast items. The atrium lounge is open for nightly evening reception where guests can enjoy variety of complimentary drinks and light appetizers.

Other on-site amenities include Hanna's restaurant, Bertrand's bar, a heated indoor pool, fitness center, business center, 24-hour convenience store for snacks, beverages and various travel essentials.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.