Concord Hospitality Opens 132-Room Cambria Hotel Milwaukee Downtown

USA, Rockville, Maryland. October 01, 2019

Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. (NYSE: CHH), debuts in Milwaukee today, marking the brand's first location in the city and the third in the Badger State. The four-story, 132-room Cambria Hotel Milwaukee Downtown is among seven new Cambria locations — including another Midwest location, the Cambria Hotel Bettendorf - Quad Cities — expected to open this summer in top-tier markets across the country, together representing over 1,200 upscale rooms.

Located at 503 N. Plankinton Ave., the Cambria Hotel Milwaukee Downtown provides easy access to the region's top business and entertainment destinations, including the Wisconsin Center convention complex, the Harley-Davidson Museum and Fiserv Forum arena. The hotel opens amid a $5 billiondevelopment surge in the Milwaukee area, and is situated a short drive from Milwaukee Mitchell International Airport and near major national and regional corporations, including Harley Davidson, Johnson Controls, GE Health, and MillerCoors, a Molson Coors company. Steps from the hotel is Milwaukee Intermodal Station, the city's major rail and bus transportation hub — among the busiest Amtrak stations in the Midwest.

"True to the brand's promise of offering guests a unique sense of space and place, the Cambria Hotel Milwaukee Downtown embodies all its location has to offer — Lake Michigan, the Milwaukee RiverWalk and Wisconsin Avenue, the city's main thoroughfare — putting travelers in the middle of the action of this major Midwest market," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "We're thrilled to continue the Cambria brand's busy summer openings pace in this vibrant city."

The new-construction Cambria Milwaukee Downtown features upscale amenities that appeal to modern guests, including:

Design elements that reflect the regional flora surrounding the city, its freshwater history and the area's wooded parks

A full-service gourmet bar and restaurant, complete with regional cuisine, small bites, local craft beers and custom cocktails

Multi-function meeting space for approximately 100 people

Contemporary and sophisticated guest rooms, complete with modern fixtures, abundant lighting and plush bedding

Immersive, spa-style bathrooms with Bluetooth mirrors

An indoor heated pool

A state-of-the-art fitness center

An outdoor courtyard

"We are thrilled to be part of the team behind the opening of the first Cambria in downtown Milwaukee — and Concord's first property in the state of Wisconsin," said Mark Laport, President and CEO of Concord Hospitality. "We look forward to welcoming guests and allowing visitors the chance to experience the city, surrounding areas and the Badger State."

The Cambria Hotel Milwaukee Downtown will be managed by Concord Hospitality, an award-winning hotel management and development company. The hotel was developed by Chicago-based Murphy Development Group, which also developed the Cambria Hotel Chicago Loop - Theatre District.

"Our positive experience bringing Choice Hotels' upscale Cambria brand to Chicago's Theater District made this exciting opportunity in Milwaukee all the more appealing," said John T. Murphy, chairman and CEO, Murphy Development Group. "Milwaukee is one of the Midwest's foremost destinations for both business and leisure travelers. We're thrilled for guests to experience the Cambria Milwaukee Downtown's immersive concept in this one-of-a-kind city with so much to offer."

There are currently more than 40 Cambria hotels open across the U.S. in popular cities, like Chicago; Dallas; Los Angeles; Nashville, Tenn.; New York; New Orleans; Phoenix; and Washington, D.C. The brand is on pace to break its openings record for the second-straight year and is fast approaching 50 open Cambria hotels.

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