BLLA Soft-Launches New Websites and Programs for Members

Includes Phase 1 of the Official Global Master List of Bookable Boutique Hotels and City Guides Showcasing Boutique Business Concepts

USA, Los Angeles, California. September 19, 2019

Boutique & Lifestyle Leaders Association (BLLA), the official association of the world's boutique hotels, is re-energizing and extending its leading brand with the debut of two bold websites offering a host of benefits and enhanced features for hotel members and boutique-loving customers. Continuing to successfully reinvent and expand the global boutique experience, BLLA has launched Stay-Boutique.com which offers the first-ever Master List of the world's authentic boutique and lifestyle hotels that are bookable on the site, along with integrated City Guides showcasing boutique businesses.

"BLLA continues to be one of the most forward-thinking organizations in the hospitality industry and we've been pushing boundaries and breaking barriers on behalf of our members and the boutique industry-at-large for over a decade," shared Frances Kiradjian, BLLA Founder and CEO. "StayBoutique is a natural extension of our original philosophy and creates an agile and scalable platform for multifaceted segment growth. The site's development was fueled by research and feedback from BLLA members as well as key input from its Board of Advisors."

The new StayBoutique site can be found at stay-boutique.com, while the newly designed BLLA site can be found at blla.org. More information on the launch and purpose is found here.

Key Features

StayBoutique's innovative new digital platform will enable visitors to understand the boutique experience on a whole new level. The new site enables consumers to search and seamlessly book hotels that have been authenticated as being genuine boutique lifestyle properties. The prominently displayed and one-click link between StayBoutique and the hotel's reservation site provides hotels with an unfiltered opportunity to interact directly with their boutique-loving customers.

The exclusive Cherry-Picked Program is also a membership perk that is part of the Master List giving members additional promotion. The cherry emblem will prominently distinguish those properties or businesses that support BLLA's mission. Future enhancements will include links to reserve special promotions from member hotels and boutique businesses.

Additionally, the private log-in membership portal enables approved boutique hotels, businesses and vendors access to exclusive trend and educational content, discounts and the ability to connect with each other through the platform as well as through a private social network launching later.

"Boutique hotels, forever BLLA's first love, stand at the forefront of what StayBoutique has coined ‘The Modern Renaissance' with respect to the purpose and use of public spaces," continued Frances. "Nearly eliminated by digital commerce and significantly impacted by increasingly sophisticated consumer demand, this concept is being reimagined and repurposed with creativity and innovation with StayBoutique leading the way."

BLLA's Evolution of Firsts

After this intense rebranding process, BLLA is excited to take the association to a new phase of growth. "BLLA's innovative practice naturally created some industry ‘firsts' such as: the first to recognize the power of boutique hotels and the first to open up the community to other types of boutique businesses. Additionally, we were the first to brand this movement as a new cultural revival, what BLLA calls The Modern Renaissance which is redefining tradition," stated Ariela Kiradjian, BLLA's COO and Co-Founder of StayBoutique. "We look forward to helping our industry flourish into the next decade."

About StayBoutique

StayBoutique is a natural extension of BLLA and is a place for businesses and consumers alike to provide and enjoy boutique experiences, celebrating the dedication it takes to both discover these opportunities and for businesses to cultivate a distinctive approach. Its media platform exists for the evolving boutique hospitality and concept industry, which is accomplished through a digital ecosystem as well as events.


Stay-Boutique.com homepage
Cherry-picked BLLA members
/ SLIDES

About The Boutique Lifestyle Leaders Association

Media Contact:

Frances Kiradjian
CEO
BLLA
T: 818-888-4363
E: info@blla.org
W: http://www.blla.org

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.