Radisson Hotel Group Signs With Europlan for New Radisson Blu Resort in Mazury Lakes, Poland

Belgium, Brussels. October 09, 2019

Radisson Hotel Group is pleased to announce an agreement with Polish hotel investor Europlan for a new Radisson Blu resort in Poland. Located in Mazury Lakes, a district known as the ‘land of a thousand lakes', the Radisson Blu Resort, Ostroda Mazury Lakes offers the ultimate resort experience with its own marina and water park. The new property brings the group´s portfolio in Poland to 19 properties across five brands - including Radisson Collection, Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson - and will strengthen the group´s position as the largest international operator for leisure destinations in Poland.

Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group, said: "Radisson Blu remains the largest upper upscale brand in Europe. We thank our partners for their trust and confidence and look forward to accelerating our expansion journey in Poland; creating opportunities to our guests, owners and employees."

"We're very happy to be able to revive the construction of this great hotel project located amongst the picturesque scenery of Mazury Lakes. We're looking forward to successfully cooperating with Radisson Hotel Group, which is both an experienced hotel operator in Poland and a renowned global brand. We're convinced that the hotel and its facilities will attract many leisure and MICE customers, and will become a landmark destination at Mazury Lakes," added Artur Kozieja, EUROPLAN's owner and CEO.

Due to open in Q3 2020, the Radisson Blu Resort in Ostroda - Poland's ninth Radisson Blu hotel - will perfectly complement Radisson Hotel Group's array of mountain and beach resorts across Poland. The new-build hotel will feature 240 rooms and suites, as well as a lobby bar and one all-day dining restaurant. Guests will be able to enjoy a compact water park, including an indoor and outdoor swimming pool, a sauna and gym zone.

Focusing on MICE business, the Radisson Blu Resort in Ostroda Mazury Lakes will offer 2,600sqm of space set across a ballroom, four function rooms, seven meeting rooms and a separate area that can be used as a foyer or a function space.

To reach the hotel, there will be plenty of travel options - including direct train connections and major road links to Warsaw and GdaƄsk. International Airport Olsztyn Masuria is situated 38km from the city, with flights to Krakow, London, Dortmund, Cologne and Bremen.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.