Hotel Equities Opens Home2 Suites by Hilton-Rosenberg Sugar Land Area in Houston

USA, Atlanta, Georgia. October 31, 2019

Atlanta-based Hotel Equities (HE) announced the opening of the Home2 Suites by Hilton-Rosenberg Sugar Land Area, located at 5350 Pointe West Circle in Richmond. The 100-room all-suite Hilton hotel is owned by Riverpointe Hospitality, LLC. Hotel Equities will operate the hotel under direct leadership of the firm's regional team in Texas which includes all disciplines including operations, revenue management, accounting, sales and marketing.

The new hotel is one of six Home2 Suites-branded hotels in HE's portfolio of owned and managed properties. "We are thrilled to announce the opening of the Home2 Suites by Hilton in the Houston/Rosenberg Sugar Land Area," said Joe Reardon, chief development officer for Hotel Equities. "The ownership group saw the value in partnering with our team in the early stages of development to ensure the hotel operates at maximum efficiency upon opening. That early engagement allowed us the opportunity to connect with the community and to position the hotel for immediate success coming out of the gate."

"We are truly excited to open the doors to the newest Home2 Suites by Hilton hotel," said owner, Chris Merchant. "We expect this property to serve as a flagship hotel for the Hilton brand and to the local community of Richmond."

The hotel offers all-suite accommodations with fully-equipped kitchens and flexible furniture options, providing guests the ability to customize their suite to their individual style and preference. The hotel also features complimentary internet, inviting communal spaces and trademark Home2 Suites amenities such as Spin2 Cycle Center, a combined laundry and fitness area, Home2 MKT for grab-and-go items and the Inspired Table, a complimentary breakfast that includes more than 400 potential combinations. Guests can also enjoy an indoor/outdoor saline pool and grills. The hotel is pet friendly.

The Home2 Suites by Hilton-Rosenberg Sugar Land Area is conveniently located near several restaurants and is just minutes from the Houston Zoo and First Colony Mall. The hotel is also a short 20-minute drive to the Houston Funplex Amusement Park, America's largest indoor entertainment complex.

Home2 Suites by Hilton-Rosenberg Sugar Land Area participates in Hilton's award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi, as well as digital amenities available exclusively through the industry-leading Hilton Honors app where Honors members can check-in, choose their room, and access their room using a Digital Key.

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Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.