Chicago City Centre Hotel Begins $25 mil Renovation

. October 14, 2008

CHICAGO, IL, December 19, 2007. In marking the launch of a $25 million complete renovation of the Chicago City Centre Hotel & Sports Club, located at 300 East Ohio in Chicago, Einstein Bros. will become the newest restaurant to open at this popular 495-room property in the heart of Chicago's Streeterville area. Even though construction on the 1054 sq. ft. space has begun and a February 2008 opening is tentatively planned, Einstein's Bros. has already begun to serve a selection of its eclectic sandwiches made with high quality ingredients, crisp, fresh salads and Darn Good Coffee(R) to hotel guests and area patrons.

"The selection of menu items made with high quality ingredients and neighborhood feel of Einstein Bros. make the brand an excellent fit for hotels," said Paul Carolan, senior vice president of franchising and licensing for Einstein Noah Restaurant Group (NASDAQ: BAGL). "I look forward to the opening of the complete Einstein Bros. license restaurant and am pleased that the Chicago City Center Hotel has begun offering our products."

With the addition of the Chicago City Centre Hotel, there are now four license locations offering Einstein Bros. products within a hotel setting.

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