Rosewood Introduces Sense, a Rosewood Spa

. October 14, 2008

DECEMBER 19, 2007. Since 1979, Rosewood Hotels & Resorts has been welcoming guests to a world of refined indulgence and unparalleled personal service at its international collection of ultra-luxury properties. Within many of these beautiful properties lie award-winning spa destinations, sanctuaries of luxury, health and relaxation, which serve as havens for sophisticated travelers across the globe. These extraordinarily successful spas have given Rosewood a wealth of experience and affirmed its commitment to nurturing personal well being, both of which are at the heart of Rosewood's new spa brand, Sense.

Opening its first location in early 2008 at Rosewood Mayakob'a, followed soon after by Rosewood Little Dix Bay, and The Carlyle, A Rosewood Hotel; Sense, a Rosewood Spa will soon be a fixture at select properties in the Rosewood collection. Though each spa will embrace a specific set of Rosewood protocols and rituals, the Rosewood philosophy, A Sense of Place? will guide every element of the spa experience. Designed to enhance guests' experiences by reflecting the local environment, each and every Sense spa will be bestowed with one-of-a-kind ambience, style and attention to detail. Each will be an exceptionally unique sanctuary - instantly welcoming and individual in character, with treatments and services that honor local traditions in healing and incorporate indigenous natural elements.

"Rosewood has a history of offering impeccable hospitality and the finest spa services at our award-winning properties," said Bob Boulogne, Chief Operating Officer for Rosewood Hotels & Resorts. "It is tremendously exciting that Rosewood will now continue this tradition through Sense spa, a natural extension of the Rosewood brand, offering our guests the ultimate luxury spa experience at select Rosewood properties in a unique and authentic atmosphere."

Sense spas will take a personal approach that will allow guests' encounters to be based on their individual needs, and the environment of each will be a combination of timeless comfort and local culture. Designed to bring balance through layout, d'ecor and amenities, each Sense spa will be individual - a perfect complement in personality and composition to both the Rosewood collection and to its parent hotel or resort. For additional information please visit www.SenseSpa.com

SENSE SPAS

Rosewood Mayakob'a

Riviera Maya, Mexico (2007)

Rosewood Little Dix Bay

Virgin Gorda, BVI (2008)

The Carlyle, A Rosewood Hotel

New York, NY (2008)

Rosewood Dubai

Dubai, UAE (2009)

Rosewood Sand Hill

Menlo Park, CA (2009)

Rosewood San Miguel de Allende

San Miguel de Allende, Mexico (2009)

Rosewood Telluride

Colorado (2009)

Rosewood Costa Carmel

Costa Rica (2010)

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