Revinate Launches Hotel Industry's First Guest Data Platform for Hotels and Property Groups of all Sizes

New Cloud-Based Integrated System Uses Advanced Machine Learning Technology to Deliver the Most Robust Set of Guest Data and Intelligence to Power Direct Revenue and Personalization

USA, San Francisco, California. January 23, 2020

Revinate, the global leader in guest data management and intelligence, today launched the hotel industry's first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. Drawing from a decade of experience partnering with tens of thousands of hoteliers, Revinate has built the Guest Data Platform to solve the hotel industry's most pressing need for a clean, robust, single view of the guest. By integrating data from multiple sources, the platform provides hoteliers a holistic view of their guests to deliver insights aimed at increasing direct bookings, profits, and guest satisfaction.

"For decades, technology companies have taken a room-centric approach to hospitality, managing rooms, not guests. We are seeing a tectonic shift to a guest-centric approach and Revinate is delivering the data and intelligence that is transforming the guest experience," said Marc Heyneker, CEO and Co-Founder of Revinate. "Our Guest Data Platform delivers the cleanest and most robust set of guest data intelligence ever made available to hoteliers. With our groundbreaking technology, hoteliers now have access to unified guest profiles that power unmatched direct revenue performance and personalized guest experiences."

"Revinate's insights and data have helped us elevate our guests' experiences across all our properties driving more than $54 million in revenue in our first two years," said Carlie Stevenson, Director of Marketing at Brittain Resorts & Hotels. "Revinate's new Guest Data Platform will help us build more robust guest profiles, creating new opportunities to surprise and delight our guests."

It All Starts with Data

Sitting at the core of the hotel technology ecosystem, the Guest Data Platform ingests data frictionlessly from the industry's most critical systems. With Revinate, hotels have access to advanced machine learning technology that includes a multi-step process to synthesize, merge, and clean data into one secure rich guest database.

Revinate's Rich Guest Profiles activate guest-centric communications and get smarter with each new data point received from sources that can include property management systems, point of sale systems, loyalty platforms, and more. The Guest Data Platform capabilities also include lifecycle marketing campaigns (Revinate Marketing) and guest experience management (Revinate Guest Feedback) in one integrated system purpose-built for hospitality.

Built For Groups

At the group level, hoteliers have a different set of challenges that must be addressed. Built for groups, Revinate enables cross-property visibility, with the right controls, workflows, and intelligence to tune and optimize the guest experience easily and effectively. Revinate powers reporting for all key stakeholders, including owners, asset managers, regional leaders, general managers and more.

As the global leader in guest data management, Revinate is committed to data security and ensuring customer compliance with all data privacy laws. Hoteliers can easily understand what types of data they have, what uses of data guests have approved and how best to interact with them. These capabilities can help hotels address obligations from regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), among others.

Learn more about Revinate's Guest Data Platform here: https://www.revinate.com/guest-data-platform



Revinate built the Guest Data Platform to solve the industry's most pressing need for a clean, robust, single view of the guest.
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About Revinate

Media Contacts:

Ken Shuman
Founder & CEO
InterConnected Strategies
T: 415-517-7211
E: kenshuman@kenshuman.com
W: https://www.kenshuman.com
Z Zach Demby
Lead Content
Revinate
T: 415-671-4703
E: zach@revinate.com
W: https://www.revinate.com

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Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.