Royal Sonesta Boston Appoints Blake Herring as Director of Sales & Marketing

USA, Boston, Massachusetts. February 24, 2020

Royal Sonesta Boston is pleased to welcome Blake Herring as the new Director of Sales & Marketing. In his new role, Herring is responsible for leading sales, catering, and marketing efforts at the riverfront, award-winning property. Herring joins the team from his most recent position at Loews Boston Hotel where he served as Director of Sales for the past four years.

"I am excited to join Sonesta and the Royal Sonesta Boston family as Director of Sales & Marketing," Herring said. "I look forward to contributing to this outstanding hospitality brand and the hotel team's success."

Herring brings over 10+ years of hospitality industry experience, having worked in previous Sales, Revenue, and Front Office positions. His hospitality career began with Starwood Hotels & Resorts, where he worked as a Front Desk Agent outside of Washington D.C. In his most recent position at Loews Boston Hotel, Herring led his team to exceed budgeted revenue targets and was selected for multiple task force roles across the Loews Hotels portfolio. His primary skill set includes revenue and sales analytics, creative marketing approach, and critical problem solving.

With over seven years of sales experience, Herring has won numerous awards including Leader of the Year and North America Top 25 Sales Manager. A North Carolina native, Herring holds a master's degree from Fayetteville State University and a bachelor's degree from East Carolina University. Active in the community, he led the Good Neighbor Committee for 3 years at Loews Boston Hotel; outside of the workplace, he is a member of Big Brothers Big Sisters of America.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.