BLLA Creates Clarity Within the Industry

Categories Include Fourteen Types of Boutique Hotels

USA, New York, California. March 03, 2020

As the boutique hotel industry reaches its eleven-year milestone since it's augmented rebirth, the Boutique Lifestyle Leaders Association, more than ever, provides a touchstone for boutique hotels and boutique businesses. To commemorate the occasion, BLLA is releasing the classical first draft of boutique hotel categories and definitions to add clarity to this diverse and burgeoning commerce.

The Boutique Lifestyle Leaders Association, commonly known as BLLA, continues to lead its ongoing commitment to providing clarity to the boutique hotel industry. Today, in an effort to recognize the ever-evolving nature of the business, it is publishing its groundbreaking categorization of the various kinds of boutique hotels in the world. With an unprecedented, comprehensive list of initial fourteen unique types of boutique hotels, BLLA re-establishes and cements the boutique hotel enterprise as a field of its own, no longer simply a sub-type of a broader hotel enterprise.

In the eleven years since the boutique hotel movement was reinstituted with the creation of BLLA, the official boutique lifestyle association, the definition of the boutique hotel has expanded to include a number of boutique types never previously considered in the earlier stages. This evolution into a world of its own has given the boutique hotel sector a scope every bit as significant as the traditional hotel. BLLA's goal is to define the modern boutique hotel for both the hospitality field and the travelers themselves.

Most recently, it became clear that this new movement was deserving of a title of its own. In 2019, BLLA coined the term "modern renaissance" in hospitality, for the astounding period of renewal and expansion which the boutique hotel field continues to experience. This "modern renaissance" brings awareness to the multiple types of boutique hotels and associated boutique businesses - such as fitness studios, retail stores, art galleries, craft coffee shops, and much more - all of whom are associated with this emerging new industry.

With such a broad range of boutique hotels shaping and influencing the modern boutique renaissance, BLLA partners and founders began to undertake the task of defining and categorizing the many types of overnight experiences. Among the various diverse boutique hotels are the expected traditional and luxury properties as well as singular additions. These include hotels like the "Boutique on a Budget," with its emphasis on social space and limited amenities, and the "Adventure Boutique," with a focus on interactive adventure travel.

The result of such extensive research into the numerous boutique offerings available today, the first draft of BLLA's comprehensive Boutique Hotel Category List features specifications for design type, price point, food and beverage programs, and other amenities offered. The list fulfills BLLA's ultimate goal of providing a guide with unmatched transparency for the hospitality industry's perusal, as well as brings some much needed insight for travelers, enabling them to identify boutique options available for their patronage.

With this crucial addition to the boutique hotel world, BLLA is providing the new benchmark for boutique archetypes as well as work on future programs to support them. Along with the continuing evolution of the modern boutique renaissance, this monumental step has ushered in a new era of hospitality. As the boutique field embarks into 2020 and beyond, BLLA will continue to provide support to each authentically and verified boutique hotel as the community grows.

Notably, BLLA connects boutique lifestyle professionals with dynamic individuals who can provide unprecedented insights and solutions. The Association's mission is to provide members with educational and leadership opportunities, both for improvement and innovation as well as to increase boutique recognition across the globe. In addition, association membership provides access to the world's most notable hospitality and management companies, owners, developers, and investors.

Being the original organization for boutique hotels and businesses since 2009, The Boutique Lifestyle Leaders Association was created to unify, empower, educate and advocate for a growing community of creators within the dynamic realm of the boutique lifestyle-not only establishing and maintaining industry standards, but boldly advancing its cultural impact and category innovation.

BLLA firmly believes that increasing access to this valuable and strategic information can help ensure the burgeoning independent boutique lifestyle continues to thrive. By ensuring that both individual member owners and companies as well as a curated list of service providers, receive support and assistance, research and guidance, BLLA strengthens the organization as well as the industry itself. Find the Boutique Lifestyle Leaders Association at www.blla.org.

"Boutique is not a thing, it's not a store, it's not a room - it's an experience. It's something that incorporates all five senses in our current culture."
Frances Kiradjian, CEO

For more information please contact: BLLA
Press Room
Phone: +1 818-264-4810
Email: info@blla.org


Verified Boutique Hotel Categories
/ SLIDES
Tags: boutique hotel categories, BLLA, boutique hotel association, independent boutique hotels, boutique hotel development

About The Boutique Lifestyle Leaders Association

Media Contact:

Frances Kiradjian
CEO
BLLA
T: 818-888-4363
E: info@blla.org
W: http://www.blla.org

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.