Aimbridge Hospitality Establishes Aimbridge Aid Nonprofit Foundation to Provide Financial Assistance to Associates During Times of Crisis

USA, Dallas, Texas. April 22, 2020

Aimbridge Hospitality, the world's leading hotel management company, announces it has launched Aimbridge Aid, a charitable foundation with a sole mission to provide financial support for associates and the communities Aimbridge Hospitality serves during times of crisis.

"In times of a natural disaster or crisis, such as the global pandemic we are currently facing, we understand the importance of continuing to support our associates," said Dave Johnson, CEO of Aimbridge Hospitality. "While our immediate priority remains to take care of critical needs of associates impacted by the COVID-19 pandemic, Aimbridge Aid is a means to quickly care for associates facing hardships from natural disasters in the future, through the generosity of other Aimbridge Hospitality associates and our valued partners."

The foundation will activate assistance programs allowing associates in the U.S. facing catastrophic financial impact to apply for financial assistance with funds distributed through a direct grant or an application process by the Aimbridge Aid committee based on timing and assessment of need.

Aimbridge Aid anticipates raising funds by donations from other Aimbridge Hospitality associates, as well as donations by Aimbridge Hospitality partners and guests. Aimbridge Aid will act as the vehicle to collect and distribute funds to impacted associates.


For more information or to make a donation, visit https://www.aimbridgehospitality.com/aid/.


About Aimbridge Hospitality

Media Contact:

Lana Baugh
SAE
MCA Group
T: 214-654-0402
E: lana@mcaprgroup.com
W: http://www.mcaprgroup.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.