UniFocus Announces New Product Feature That Enables Hotels to Calculate Work Standards Based on Average Daily Rate

Functionality Designed to Help Reduce Operating Losses During Post-Covid-19 Recovery

USA, Dallas, Texas. April 29, 2020

For the Hospitality industry, recovery from the effects of COVID-19 will present unique challenges as hotels emerge from the crisis to operating in a dramatically changed market.

While the industry has made it a priority to quickly re-employ as many workers as possible, it will likely take months for hotels to see occupancy return to pre-pandemic levels. Even after volume returns - if this recovery mirrors the experience of hard-hit markets after SARS and similar epidemics - it may take years for Average Daily Rate (ADR) to fully rebound, making the return to profitability very difficult.

These unprecedented times call for rethinking several long-held assumptions about labor management, coupled with implementing technology innovations to help managers adjust with greater agility and ease as the dynamics of post-COVID-19 recovery.

To support hotels in identifying the best staffing strategies for this environment, UniFocus has added unique functionality to enable hotels to use ADR as a dimension in calculating work standards.

Historically, hoteliers have maintained that labor standards, designed to meet the expectations of their target market, should remain stable regardless of fluctuations in ADR. These assumptions have worked because hotels rarely experienced wide fluctuations in revenue within specific time periods or seasons. With the expected long-cycle ADR recovery following COVID-19, these assumptions will not be financially viable for many hotels.

The UniFocus system has always enabled properties to calculate flexible labor costs based on volume related to required hours. The addition of ADR as a factor utilized by the system makes it easy for properties to use a more difficult three-dimensional calculation of work standards, which serves as a better strategic fit when looking at staffing requirements during the post-COVID recovery period.

"With the standard two-dimensional approach to work standards, managers are often left to figure out how to maintain margins in periods of low ADR. This can take hours of their time," said UniFocus CEO, Mark Heymann, "As properties engage in recovery efforts, managers will find themselves busier than ever. By building the ADR factor into work standards up front, it becomes a much more seamless process that enables managers to use smart tools, such as automated scheduling, to save significant time each week so they can remain on the floor where they are needed."


About UniFocus

Media Contact:

Denise Senter
Chief Marketing Officer
UNIFOCUS
T: 312-659-9930
E: dsenter@unifocus.com
W: http://www.UniFocus.com

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During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.