Customer Alliance Gives Great Hotels of the World Full Control Over Their Online Reputation

Germany, Berlin. June 15, 2020

Customer Alliance, one of the European market leaders for Guest Experience and Online Reputation Management, announces its cooperation with Great Hotels of the World (GHOTW), the global sales and marketing representation company for upscale independent hotels, with an exclusive portfolio of around 50 hotels and resorts for business, MICE and leisure. The software-as-a-service solution of Customer Alliance allows the hoteliers to take full control over their online reputation. This includes collecting, centralizing, analyzing as well as distributing guest feedback to leading review platforms to increase online visibility and generate more direct bookings.

Great Hotels of The World, offering member hotels leading booking and distribution software by GuestCentric, trust the software of Customer Alliance to actively influence and shape online reputation. The SaaS solution of the Berlin based company enables hoteliers to proactively invite guests with tailor-made feedback forms to leave a review instead of relying on passive feedback. All reviews are collected and centralized in one dashboard and advanced semantic analysis tools help to truly understand the guest feedback, whilst keeping an eye on the performance of competitors. Moreover, the tool allows the distribution of reviews to leading review portals such as TripAdvisor, Google or HolidayCheck to strengthen their visibility. The Customer Alliance widget and certificate are ideal to display reviews with pride while building trust with website visitors and converting more direct bookings.

"We recognize that the pandemic has accelerated some changes that were already taking place in the marketplace. Very prominent is the shift in consumer trust from a brand's leadership team to its frontline staff and other customers. Thus, through our partnership with Customer Alliance we are increasing transparency, making client testimonials more visible and a key part of the booking journey. We are also providing hoteliers with a platform where they can manage their reputation, now in the hands of their customers, so that in turn they can work to retain their customer loyalty and advocacy for a lifetime," says Pedro Colaco, CEO of Great Hotels of the World.

"We are very proud that we can give Great Hotels of the World full control over their online reputation", adds Moritz Klussmann, CEO and Co-Founder of Customer Alliance. "Guest feedback influences our booking behaviour like never before; hardly anyone books a hotel room without having read the online reviews of other guests. And especially after a crisis as the COVID-19 pandemic, hoteliers need to set up a long-term strategy to effectively manage their reputation across the internet. Learning from your guests´ feedback and increasing your visibility will be a major competitive advantage to emerge stronger from such a crisis."

Tags: Online Reputation Management, Review Management, Online Visibility, Reviews

About Customer Alliance

About Great Hotels of The World

Media Contact:

Stefanie Völkel
Senior Communications Manager
Customer Alliance
T: 030-762-890044

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.