HSMAI Names Brenda Fields, of Fields & Company Among 2007 "Top 25 Most Extraordinar

5th Annual “Hot List” Recognizes Outstanding Work

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. October 14, 2008

MCLEAN, VA, December 17, 2007. Making the "hot list" of the Hospitality Sales and Marketing Association International's (HSMAI) "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2007 is Brenda Fields of Fields & Company. The annual ranking pays tribute to the best minds in hospitality, travel and tourism sales and marketing, saluting outstanding individuals who define innovation, vision, and achievement, and whose work gets great results.

"With the 'Top 25', we get to honor the individuals behind those outstanding campaigns and smart strategies we see all year long. It is our opportunity to shine the spotlight on those who stand out in the industry for their creativity, intelligence, and passion for their work," states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "We are looking to honor those whose work has really made a difference and raised the bar for the industry, and Brenda Fields is a very worthy recipient," he added.

"I'm grateful to have had the great training and career opportunities with the former Dunfey Hotels Corporation when I entered hotel sales and marketing many years ago. That foundation has allowed me to work effectively and creatively with all types of clients in my consulting practice. It is a great honor to be recognized by the leaders in our industry," stated Fields.

Recipients were nominated through a "call for entries" to the industry-at-large, and judged by a panel of senior industry executives. Individuals were judged for their work over the last year based on the following criteria: creativity and innovation; cutting edge sales or marketing campaign; triumph in challenging situations and sales effort that resulted in dramatic gains.

The Top 25 will be honored on stage at the HSMAI Adrian Awards Gala on January 28, 2008, at the New York Marriott Marquis. In addition, these individuals will be featured in the spring issue of HSMAI Marketing Review and receive a personalized plaque.

To attend the Adrian Awards, tables of 10 can be reserved for $3,250 or $325 per ticket if purchased by January 14, 2008; the price increases to $3,500 per table or $350 per ticket after that date. For more information or to purchase tables, visit www.adrianawards.com or contact HSMAI at (703) 610-0245 or [email protected].

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Regions. For more information, contact www.hsmai.org or phone (703) 610-9024.

Brenda Fields is founder of Fields & Company, a company dedicated to assisting hotel owners and operators in achieving their financial goals for both the short term and long term thru cost-effective and creative comprehensive business plans which protects the property(s) against changing market conditions, as well as to developing and maintaining strong brands to an fulfill an owner's marketing and financial objectives. For more information, contact Fields and Company at (518) 789 0117, [email protected] or go to www.fieldsandcompany.net.