The Palms Turks & Caicos Unveils Extended-Stay Package

Turks and Caicos Islands, Providenciales , Grace Bay. August 31, 2020

After recently reopening their borders on July 22, visitors of Turks and Caicos have been enjoying the usual low-density, high level service and amenities that the island is famous for. Announcing an opportunity to "stay on island time" longer, The Palms has unveiled the most unique rates under the sun for either a 14, 21 or 30-day stay. Guests can expect daily beach service attendendance, access to the resort's four pools, entry to high-end retail shops available upon request, and a 25,000 sq. ft award-winning spa, open for reservations.

Available on request (additional fees apply) -- have your groceries stock prior to arrival, hire a private chef or butler, book private classes such as tennis or yoga, and let The Palms take care of the laundry. Guests staying at The Palms can enjoy the food and beverage venues at the property's sister resort, The Shore Club on Long Bay Beach, boasting three unique dining venues including SUI-REN, Japanese Peruvian cuisine. The award-winning Shore Club opened in 2018 and was named Travel+Leisure's Top Resort in the Caribbean in 2019.

About The Palms: Located on Grace Bay Beach, The Palms Turks and Caicos is the epitome of timeless sophistication in the Caribbean. With colonially inspired design, The Palms transports guests to a classic island experience with 72 oceanfront suites featuring panoramic views, luxurious and spacious accommodations and highly personalized service. Link to images.

Extended Stay Package: Rates starting at $420/night for a one-bedroom suite. Book now between September 30, 2020 and stay from now through November 15, 2020. *Resort services including the kids club, food & beverage is temporarily not available at this time. Normal resort operations will resume on October 15.


About The Hartling Group

Media Contact:

Miller Orians
Account Executive
J Public Relations
T: 212-924-3600
E: morians@jpublicrelations.com
W: http://www.jpublicrelations.com

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.