Palladium Hotel Group Announces New Fall Openings in Mexico and the Caribbean

Spain, Madrid . September 03, 2020

After more than a month of successful summer reopenings in popular destinations like Costa Mujeres, Palladium Hotel Group will resume operations in Riviera Maya and the Dominican Republic this fall. Reaffirming the company's commitment to guests' wellbeing, Palladium Hotel Group also launched the free medical care insurance, Stay Safe Plus, created to protect guests against any unforeseen circumstances of the current health emergency. The hotel group's health and safety protocols are certified by SGS, the world's leading inspection, verification, testing, and certification services company.

Grand Palladium White Sand Resort & Spa, Grand Palladium Colonial Resort & Spa, Grand Palladium Kantenah Resort & Spa, and TRS Yucatan Hotel, all located in the Riviera Maya, will officially reopen on October 2. Grand Palladium Palace Resort, Spa & Casino, Grand Palladium Bávaro Suites Resort & Spa, Grand Palladium Punta Cana Resort & Spa and TRS Turquesa Hotel, all located in Punta Cana, will welcome guests on November 19. Also in Punta Cana, TRS Cap Cana Hotel will resume operations on December 18. Santo Domingo's Dominican Fiesta will reopen its doors on September 4.

"We are very excited about the reopening of our hotels in Mexico and the Dominican Republic this fall. Every step we take to reopen our hotels involves hard work to ensure the safety of our guests and a seamless travel experience. In addition to comprehensive protocols and booking flexibility, we have launched Stay Safe-Plus, our free health insurance implemented precisely to boost confidence in travel," said Pilar Arizmendi-Stewart, VP of Sales and Marketing for the Americas at Palladium Hotel Group."

With hotels opened in the Americas since July, the hotel group continues to innovate the travel experience while incorporating the ever-evolving national public health protocols. Opened since July 1 are Grand Palladium Costa Mujeres Resort & Spa, and TRS Coral Hotel, which recently received the prestigious 2020 Travelers' Choice awards by TripAdvisor. Costa Mujeres, a destination that continues gaining international demand for its privacy and exclusivity, offers guests looking to enjoy socially-distant vacations a private retreat with over 365 acres surrounded by the sea, and over 3,280 feet of coastline. Perfect for active travelers looking to enjoy the outdoors, theRafa Nadal Tennis Centre is the first and only of Nadal's facilities in North America. The centre offers tennis programs developed by Nadal and his technical team for players of all ages and abilities. Each tennis program is personalized and run by coaches from the Rafa Nadal Academy of Movistar.

Also welcoming guests since July 1 is Grand Palladium Vallarta Resort & Spa. Other Caribbean properties that resumed operations since July 10 are Grand Palladium Lady Hamilton Resort & Spa and Grand Palladium Jamaica Resort & Spa. Palladium Hotel Group also reopened Grand Palladium Imbassaí Resort & Spa in Brazil on August 6.

Palladium Hotel Group continues to prioritize the health and safety of their guests with new cleanliness protocols and employee training. The new protocols put in place include rigorous cleaning, disinfection, and hand sanitizer dispensers in all areas, expansion of medical services, social distancing and capacity control, high level of food safety standards, and more. Staff is equipped with infrared thermometers to conduct temperature checks, especially in entrance areas and closed spaces such as restaurants, gyms, spas and children's areas. To ensure a safe vacation, the company has adapted to the "new normal" and created an online check-in and check-out process to minimize contact. The hotel group is also disinfecting the air and placing atmosphere purifiers. Another way Palladium Hotel Group continues to innovate is with their Pure Rooms, perfectly designed for people with allergies the room goes through a seven-step sanitizing process, creating a healthier and allergen-free environment.



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Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.