Jackson-Shaw Opens 16-Story AC Hotel Downtown Fort Worth

USA, Fort Worth, Texas. October 08, 2020

Jackson-Shaw, a national real estate development company headquartered in North Texas, has announced that the 252-room, 16-story AC Hotel Fort Worth is now open. The first AC Hotels by Marriott® to debut in Tarrant County, the highly anticipated property is owned and developed by Jackson-Shaw and managed by Crescent Hotels & Resorts. It is located 101 West 5th Street near Sundance Square on the southwest corner of Main and Fifth Street.

"The AC Hotel Fort Worth is designed for creative, well-traveled, visionaries who appreciate a thoughtfully designed space. The hotel features gallery-like art installations, a library, serene outdoor space and a bar that can also function as unconventional workspaces," said Joe Blewitt, Jackson-Shaw vice president of asset management. "Located in the heart of downtown Fort Worth, the modern lifestyle brand is a hub for guests to discover the coveted local scenes and talents, allowing them to create meaningful and authentic connections with each visit."

AC Hotel Fort Worth is led by a superb leadership team, including General Manager Aaron R. Oquendo and Director of Sales and Marketing Jillian Lehmann. The hotel is now accepting reservations for guest room stays, corporate meetings and events.

"Our team is eager to deliver a polished, harmonious and innovative lifestyle experience," said Oquendo. "With sophisticated modern guest rooms, sleek furnishings and intuitive technology elements, the hotel offers a blend of comfort and culture to deliver a ‘Perfectly Precise Hotel' that strikes the exact balance of details that guests want and the services they need."

AC Hotel Fort Worth also features the AC Lounge, a communal space of inventiveness that showcases a full bar serving local beers and hand-crafted cocktails, along with tapa-inspired small plates. The property provides a European-style breakfast, a 24-hour purposely designed wellness center, and the added amenity of an independent coffee shop on the first floor scheduled to open later this year. The AC hotel experience provides purposeful collaboration by day and social essentials by night.

Development partners for the AC Hotel Fort Worth include:

- Financing: Simmons Bank

- Design: Merriman Anderson Architects

- General Contractor: Austin Commercial

- Project Management: Epperson Company

Business Contact:

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Traditionally, hotels have employed a room-centric revenue model. The primary focus was on pricing strategies that could generate the most revenue from the sale of rooms. However, the pandemic has forced hoteliers to look beyond room revenue exclusively, and to maximize all available revenue streams. How is this accomplished? By re-imagining the use and function of every square foot of a hotel property, and how revenue is generated from it. For example, some hotels are rethinking their spaces for different uses - offering rooms for private day meetings, or offering suites for private dinners. Other hotels with meeting spaces are moving beyond daytime conferences and events, and figuring out how to book those spaces in the evenings, on holidays and weekends, for such things as exhibitions, workshops, rehearsals and pop-ups. Still other hotels are leasing work spaces or parking spaces to businesses in their local market. The October issue of the Hotel Business Review will report on how some leading hotels are re-inventing their revenue management strategies.