Hotel Revival General Manager Donte Johnson Appointed to Visit Baltimore Board of Directors

USA, Baltimore , Maryland. December 10, 2020

Donte Johnson, general manager of the award-winning Hotel Revival, was recently appointed to the board of directors for Baltimore's destination marketing organization, Visit Baltimore. Johnson will join a dedicated team of 38 board members who come together with a common goal to inspire people to visit the city and experience the products and services provided by its stakeholders.

"It's an honor to have Donte join the Baltimore Convention & Tourism Board. With Donte's background and current leadership at Hotel Revival, we're lucky to have him on this important governing body. We're excited about the fresh ideas and energy he brings, especially as we enter this important period of recovery for our industry," Al Hutchinson, president and CEO of Visit Baltimore.

Johnson's role as general manager of Hotel Revival consists of not only executing commercial strategy and hotel and property operations but involves working with his team and local organizations and leaders to support the community through a variety of philanthropic efforts. Johnson has spearheaded a hotel-wide focus on social impact since joining the team in 2019 and has initiated several programs to help those in need during the pandemic. Most recently, Johnson helped orchestrate the hotel's free weekly lunch and produce distributions and offered the hotel's first-floor restaurant to local small food businesses in need of a space to prepare and distribute food through the hotel's valet lane.

"When businesses unite for the greater good, we all have the capability to rise and succeed," said Johnson. "I'm pleased to support Baltimore as the newest member of the Visit Baltimore board of directors and look forward to working with and for businesses and the surrounding community."

Prior to Hotel Revival, Johnson served as both director and general manager of the Riggs Hotel Washington, D.C., and before that, he served in a variety of roles during a 16-year tenure with Kimpton Hotels & Restaurants. Johnson currently serves on the board of directors for the Mount Vernon Place Conservancy. Previously, he served on the board of directors for the Hotel Association of Washington, D.C., and on the advisory boards of Hospitality High School, the Hospitality Outreach Pathways to Employment (HOPE) Program, and the D.C. Mayor's Workforce Investment Council.

Hotel Revival has received numerous accolades as a result of Johnson's leadership and focus on social impact including the Baltimore Business Journal's inaugural "Better Baltimore Award" and the 2020 Mayor's Business Recognition Award. In 2011, he was named to the Washington Business Journal's "40 Under 40" list, an honor that recognizes standouts in the industry who have also made an impact serving the Greater Washington community, and received the Washington D.C. Mayor's Award for Environmental Excellence. Johnson graduated from Saint Peter's University in New Jersey with a bachelor's in communications.


Donte Johnson, general manager of the award-winning Hotel Revival, was recently appointed to the board of directors for Baltimore's destination marketing organization, Visit Baltimore.
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During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.