SH Hotels & Resorts Bringing Treehouse Hotel to Brickell, Miami

USA, Miami, Florida. April 05, 2021

SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group led by Chairman and CEO Barry Sternlicht, announced that it will open its award-winning Treehouse Hotel in Miami, the brand's first U.S. location, in 2023. Treehouse Hotels debuted in London in 2019.

Treehouse Hotels are about freedom and fun—the wondrous, childhood feeling of climbing into a treehouse and making up your own rules. Designed to appeal to the child in all of us, Treehouse Brickell will be imaginative and nostalgic—inspired by simple joys. Urban yet earthy. Responsible and caring. Dreamed as a space where travelers can converge to share ideas, stories, and connect with the local community. Designed in collaboration with Rockwell Group and SHoP Architects, Treehouse Brickell rises from a beautifully landscaped park, providing guests expansive views of the Miami skyline.

"Downtown Miami, Brickell is the perfect place for a Treehouse. Like its London counterpart, Treehouse Brickell will be as much a destination for travelers as a local hangout, and will introduce a new kind of thoughtful, fun and imaginative hospitality experience to the area," said Starwood Capital Group Chairman and CEO Barry Sternlicht.

Sustainability

True to the mission of its sister brand 1 Hotels, Treehouse Hotels is rooted in sustainability. By implementing a wide range of energy, water, and environmental design strategies, Treehouse minimizes the hotel's environmental impact. Features like rainwater harvesting and reuse, low-carbon energy materials, electric-car-recharging stations, and bike parking provide a pathway to a lower carbon footprint.

The Details

Crafted by the ideas that inspire fun seekers and the young at heart, Treehouse Brickell is infused with a sense of playfulness and personality of place. The 62-story hotel has 191 rooms and is filled with repurposed materials and found objects, like reclaimed flooring, wood beams and warm, mismatched lighting, making for a homey, witty, sunny, and fun atmosphere. Inspired by deep ties to the Miami River, the interiors feel much like a welcoming boathouse.

Dining, Stargazing, Drinks and a Dip

The hotel will have two rooftop pools boasting views of the beautiful Miami skyline, with several bar and snack options. The main dining area offers a casual, indoor/outdoor experience with a designated terrace and private bar. The restaurant will be bright and festive, with glowing lanterns, a custom mural, rocking chairs, and Cuban-tiled floors.

Outdoor Events

Treehouse Brickell's 25th floor event space features sweeping views, dramatic ceiling heights and expansive outdoor spaces, with lush vegetation throughout. A wood frame structure with exposed ceilings defines the space, adaptable to a variety of different-size groups.

"We are proud to partner with industry trailblazer Barry Sternlicht to create a Treehouse at 1 Southside Park," said Michael Stern, Founder and CEO of JDS Development Group. "Barry continually raises the bar for exceptional experiences in hospitality, and our location at 1 Southside Park will provide the perfect environment to welcome Treehouse to Brickell, Miami, and celebrate the hotel's first U.S. location."

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Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.