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Knowland Releases the Essential 2021 Sales Playbook for Hotels
 

Knowland Releases the Essential 2021 Sales Playbook for Hotels

Step-By-Step Guide Helps Hotel Sales Leaders Make Informed Decisions to Rebuild Group Revenue and Increase Profitability

USA, Arlington, Virginia. May 25, 2021

Knowland, the leader in AI-powered group business data for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today the release of a new guide entitled " The Essential 2021 Sales Playbook for Hotels, Steps to Rebuild Group Revenue and Avoid Being Left Behind. " Specifically designed to help hoteliers recapture meeting and events business lost during COVID, the guide provides information on how to adjust strategy for the new competitive landscape, apply the right tools and training, and prospect smarter. The Essential 2021 Sales Playbook is available here.

Hotel group sales has changed. It takes more than experience and insight to identify the right prospects. Group business is returning and continues to be a key driver for profitability in hospitality. The Playbook was developed to provide essential steps to ensure hotels are prepared with the tools and strategies to outperform their competition.

  • Strategic guidance for rebuilding group sales - In-person meetings and events are returning faster than expected. With smaller staffs and shorter booking windows, sales teams have to adjust to keep up. Staying ahead of demand by formulating a strategy to find and win group business, and ensure profitability through deep market and account intelligence, will be a high value skill for hoteliers in the coming year.
  • Getting back to the basics of selling - Knowing what to look for, where the opportunities are, and who's mostly likely to book and when, will position hotels ahead of the competition. The guide helps hotel sales leaders understand how to assess, re-engage, and train sales teams to increase productivity and drive revenue growth for the new competitive landscape.
  • Knowland's dashboard powered by SmartSeach® delivers instant deep-market intelligence - Knowland has developed the industry's first database search engine tool designed exclusively for the hospitality industry. Fueled by its proprietary algorithm, SmartSearch reveals prospects that match a property's criteria and provides insight that enables concise, targeted outreach in minutes. Its intelligent technology delivers smarter matches with predictive insights to improve sales performance and drive higher group revenue.

Patricia Shea, VP of Sales and Customer Success, Knowland said: "Every day I talk to hoteliers looking for advice on how to prioritize their sales efforts and most importantly, how to make sure their teams are spending time on the most profitable deals. If you are not using intelligence and machine learning today to improve your prospecting results, you're going to be left behind. We developed this Playbook to provide sales leaders with the tools and insight they need to make smarter selling decisions that will help expedite sales growth and profitability into and beyond recovery."


Knowland
/ SLIDES
Tags: group analytics, events, prospecting, outreach, sales , meeting data, AI-powered, sales playbook

About Knowland

Media Contact:

Kim Dearborn
Public Relations Manager
Knowland
T: +1 909-455-4316
E: kim@kim360pr.com
W: http://www.knowland.com

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Coming up in November 2021...

Architecture & Design: Wellness is Key


Like every other facet of hotel operations, architecture and design firms are adapting their work to ensure the safety and well-being of both guests and staff. New ways to bring Wellness into hotel spaces are being explored and these solutions are taking on many forms. Hotel designs are incorporating more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls into their spaces. Guests no longer want to be packed into tight areas. More "biophilic" elements are also being incorporated, offering guests the sense of being outdoors. Another trend is the reimagining of guest rooms to support remote work capabilities. Some hotels are converting empty guest rooms into office spaces, complete with effective lighting and suitable backgrounds for video conferencing. Dedicated Zoom Rooms are also becoming increasingly popular. The main goal is to provide guests with a positive experience in a space that feels safe and comfortable. These are some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.