"Room to Grow" – a Modern Day Sales Blueprint Provides Tangible Insights to Find and Keep Good Salespeople in Hospitality

CEO Tammy Gillis Brings to Market a Book That Provides the Hotel Industry With Strategic, Actionable Suggestions to Help Elevate Sales in the Hospitality Industry

USA, Dallas, Texas. July 14, 2021

Gillis, a consulting, training and sales performance organization for hoteliers, announced today the launch of a new book entitled, "Room to Grow - Not Leaving Sales to Chance." After 28 years of working in the industry, Gillis founder and CEO, Tammy Gillis, saw the need to re-invigorate sales by authoring a strategic, thoughtful, business-focused and actionable primer to help hoteliers meet revenue goals regardless of the economic environment by not leaving sales to chance. Download a copy of the book here: https://gillissales.com/room-to-grow/

The book was specifically written for hoteliers and management companies that have struggled with finding and keeping good salespeople. "Room to Grow" is dedicated to elevating the sales function at a time when the industry needs it most.

  • Beyond the fundamentals - "Room to Grow" covers important sales fundamentals such as the art and science of sales, processes, systems and tactics that are missing across the industry when salespeople are onboarded and trained. It also re-iterates that while today's digital tools can help hoteliers work smarter and appear more tech-savvy, everyone, from the front desk clerk to the general manager, needs to be more fluent and proactive when it comes to sales.
  • Sales is a viable, respected career choice - The book shines a light on sales as a viable, respected career, however, it also calls out the need to shift the mindset for how people approach selling, and highlights the tactics needed to properly set them up for success. Doing so will attract good people back to the industry, increase engagement, and reduce traditionally high turnover rates.
  • Unique insights from an industry sales expert - Tammy Gillis is a sales performance expert, CEO and founder of Gillis, as well as a professional speaker. As a visionary, innovator and trainer, she provides a practical and genuine approach and she has presented and led workshops for Best Western Hotels and Resorts, Choice Hotels International, GBTA, Hotel Association of Canada (HAC), AAHOA and Coast Hotels.

Rachel Humphrey EVP and COO, AAHOA, said: "Coming out of the devastating impacts of COVID-19 on the hotel industry, Room to Grow is a must-read for every hotelier who wants to ensure their sales team not only has the right skill set but, even more importantly, the right mindset to thrive."

Jill Konrath author of SNAP Selling and More Sales, Less Time, said: "Don't leave sales to chance! Room to Grow is filled with tons of rock-solid strategies and practical advice."

Brian Leon president, Choice Hotels Canada, said: "Room to Grow is a great read! Tammy Gillis provides a balanced combination of valuable high-level strategic advice paired with practical, executable tactics. The timing couldn't be better, given the opportunities (and, of course, challenges) ahead, as we emerge from the pandemic. This book is equally important for GMs, owners, brand leaders, and non-sales hotel team members."

Irwin Prince president and COO, Realstar Hospitality, said: "Required reading for hotel owners, managers, and sales associates!"

Tammy Gillis, CEO, Gillis, said: "I've had an incredible 28-year career in hospitality sales. Combined with what I've experienced in building a sales organization with a mission to make sales accessible and achievable to all hotel owners, I saw a need in the industry for a concise guide to help elevate the sales role in hospitality. I believe sales should be viewed as a critical component in the success of any hotel, brand, or management company. It's time that the sales function is understood beyond its practical role and is thought about all the time, not just when bookings decline. Sales needs to be part of the overall business (or commercial) strategy. The right people need to understand it, support it, and see themselves as part of it. We really can change how we show up, one person and one organization at a time."


Gillis
/ SLIDES
Tags: Sales, training, Dynamic Sales Solution, Cultivating a Culture of Selling, Room to Grow, book launch

About Gillis Sales

Media Contact:

Kim Dearborn
Public Relations Manager
Gillis Sales
T: +1 909-455-4316
E: kim@kim360pr.com
W: http://www.gillissales.com

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Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.