The Legendary Palace Hotel in San Francisco Re-Opens May 27, 2021 for the Third Time in History

Here to Stay the Legacy Continues.

USA, San Francisco, California. May 27, 2021

The Palace Hotel, a Luxury Collection Hotel in San Francisco reopens on May 27, 2021 after being shuttered since March 2020 due to the impacts of the global pandemic. This momentous date marks the third time the grand dame hotel has reopened her doors since the hotel was established in 1875. In 1909, a new Palace was unveiled after being completely rebuilt following the devastation of the 1906 earthquake. In 1991, the hotel celebrated a long awaited reopening after undergoing a three year, 170 million dollar restoration. Now in 2021, the hotel makes history once again, proving the Palace is here to stay as its legacy continues.

Standing at the corner of Market and New Montgomery Streets, the Palace has long been an icon in San Francisco embracing generations of guests and global travelers. The reopening of the legendary hotel marks a significant moment as San Francisco welcomes travelers to the destination for summer exploration.

With a rich and storied past, the beloved Palace is known for creating unforgettable celebrations and signature offerings. While times have changed - the warmth, charm and authentic service of the Palace remain the same. "We are dedicated to providing a memorable Palace experience at all times" commented Clif Clark, General Manager, Palace Hotel. "We've given careful consideration to our guests while implementing necessary changes and safety protocols. Our team is excited to share several new offerings with our visitors including our Landmark 18 museum. We look forward to welcoming everyone and continuing the legacy of the Palace Hotel."



To celebrate the reopening, the hotel introduces the The Legacy package that not only provides a wonderful experience, but also supports the beautiful kids at UCSF Benioff Children's Hospital. Guests will enjoy the Palace Hotel's luxurious accommodations, a Signature Amenity - Tea Leaves Legacy Tea, house-made scones, and a Palace toast split of Moët Impérial Champagne, and discounted parking of $45 per evening. For every package that is booked, the Palace will donate $10 to UCSF Benioff Children's Hospital. The Legacy package is available May 27, 2021 through June 27, 2021. Rates start at $259.00. For reservations call 1.888.627.7196 and use rate code LPR.


The Palace is proud to unveil Landmark 18 - a curated history of the Palace Hotel. Located on the Lobby Level, just off the Promenade, the Landmark 18 museum features a collection of historic Palace photographs, stories and rare memorabilia.


The Palace announces the opening of GC2GO - a convenient way to casually enjoy The Garden Court for breakfast, lunch and dinner. GC2GO offers a selection of delicious house-made salads, sandwiches, Palace pastries and California wine, craft beer, cider and canned cocktails -that can be enjoyed outside or in the socially distanced, beautiful setting of The Garden Court. Creative versions of Palace traditions are featured on the menu including Legacy Tea & Scones.


Tea has been a Palace custom since 1910. Guests can now enjoy Legacy Tea & Scones from GC2GO. Created especially for the Palace by TEALEAVES, the Legacy Tea is an aromatic blend of medium-bodied ceylon black tea delicately scented with rose, golden bergamot and a hint of creamy vanilla. The Legacy Tea is paired with delicious scones from the Palace bake shop to complete the experience.


The Palace is proud to share four very special venues; the Presidential Suite, French Parlor, California Parlor and Pied Piper Lounge - each perfect for intimate weddings. With custom epicurean experiences to delight 10 to 90 guests and an array of wedding privileges for the happy couple - the Palace will see to every detail and create a wedding to remember.


Marriott recently launched the Global Cleanliness Council, including experts from the field of medicine and public health to supplement their reputation of cleanliness and hospitability they've built throughout history. Additionally, they've developed 200+ cleaning protocols throughout each step of the guests' journey and every physical space in the hotel. The hotels are deploying scientifically supported practices and innovations, with focus on Deeper, More Frequent Cleaning | Less Contact, More Connection | and Replacing self-service buffets with a variety of "grab and go" contactless food + beverage options.

Jason Dewey Photography
Jason Dewey Photography
Jason Dewey Photography
Jason Dewey Photography

About Palace Hotel San Francisco

Media Contact:

Renee Roberts
Public Relations Representative
Renee Roberts Marketing & Public Relations
T: +1 415-407-7424

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Coming up in October 2021...

Revenue Management: Monetizing All Offerings

Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.