MCR Acquires and Opens The Chambers Hotel in Downtown Minneapolis

USA, New York City, New York. July 23, 2021

It's quite a showstopper! MCR - the country's 4th-largest hotel owner-operator - has acquired the 60-room The Chambers Hotel on 9th Street and Hennepin Avenue in downtown Minneapolis's historic theater district.

MCR rebranded the hotel, formerly a Le Meridien, as an independent property, complete with a new logo and website. The logo, which has a simple, modern C, is a nod to the hotel's name and the building's shape. Throughout the hotel, design features incorporate double Cs in celebration of its home in the Twin Cities!

Built in 1908, The Chambers Hotel is now open after being closed for nearly a year. And not a moment too soon! Just around the corner, the Target Center, one of the world's top arenas visited by 1 million people per year, is hosting the WNBA's Minnesota Lynx games and WWE Presents Friday Night Smackdown on July 30. A five-minute walk away, MLB's Minnesota Twins are playing ball at Target Field. Watch them take on the Chicago White Sox and the Detroit Tigers in early July!

The legendary Orpheum Theatre directly across the street — which has hosted groundbreaking performances from the Marx Brothers' vaudeville act to The Lion King's debut — is preparing for one of its biggest seasons yet. Disney's Frozen breaks the ice with performances starting October 7. Oklahoma! brings a beautiful mornin' in November (yes, everything's goin' our way!).

Just up Hennepin on Theater Row, Toad the Wet Sprocket makes a splash at the Pantages Theater on September 9 (we will not take these things for granted!). And the rock-country group The Mavericks play the restored State Theatre October 1.

After the final encore, make a play for The Chambers Hotel. The large, art-infused guestrooms and suites have walk-in rain showers, deep soaking tubs and dramatic views of the vibrant downtown. Live out your own personal balcony scene in the 1,100-square-feet Spotlight Suite penthouse — it boasts 1.5 bathrooms (including heated floors), a separate living area and a wraparound terrace.

Looking to play the lead at your own event? The Chambers has more than 12,500 square feet of event space — including a lush courtyard with a fire pit overlooking Hennepin Avenue, a blank-canvas gallery that awaits your creative touches and a boardroom with expert audiovisual services.

The 3,000-square-foot rooftop lounge is a true stunner, with floor-to-ceiling windows and a terrace overlooking Hennepin Avenue. A full bar, customizable lighting and stereo sound get the party started.

Entertain yourself by taking the city's skyway just steps from our door to U.S. Bank Stadium and the Mississippi River. Tour the locations where Minneapolis native Prince filmed his 1984 blockbuster Purple Rain, starting with First Avenue nightclub around the corner. And grab a selfie at Eduardo Kobra's five-story mural of hometown hero Bob Dylan on 5th and Hennepin (fun fact: he once owned the Orpheum Theatre)!

Though our neighborhood does steal the show in Minneapolis, there's so much to see in the Mill City. Located just 15 minutes from Minneapolis-Saint Paul International Airport and a short 10-minute drive across the Mississippi River to the University of Minnesota, The Chambers puts you in the center of it all. Visit the Walker Art Center, the Mall of America and the Mill City Museum, which recounts the city's history powering flour.

The Chambers Hotel is located at 901 Hennepin Avenue (at 9th Street) and features:

- 60 pet-friendly guestrooms and suites with walk-in rain showers; some have deep soaking tubs and outdoor terraces

- A 1,100-square-foot penthouse with 1.5 bathrooms and a wraparound terrace overlooking Hennepin Avenue

- Views of downtown and the Orpheum Theatre

- A courtyard with a fire pit

- A rooftop lounge with floor-to-ceiling windows and panoramic views

- Free Wi-Fi

- Complimentary loaner bikes to tour the city

- A 24-hour fitness center

- More than 12,500 square feet of event space including three combinable meeting rooms and a boardroom with HDTV and expert audiovisual services

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Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.