Craig Waterman Named General Manager of Bei San Francisco

Seasoned Hotelier to Lead Dynamic Downtown Hotel

USA, San Francisco, California. October 13, 2021

BEI San Francisco, Trademark Collection by Wyndham announces the appointment of Craig Waterman as General Manager of the 396-room contemporary lifestyle hotel located within minutes of iconic San Francisco neighborhoods such as Hayes Valley, Union Square and the Financial District. In his new role, Waterman is responsible for day-to-day hotel operations, ensuring guest satisfaction, and helping in the development of creative programming and the rebuilding of group business.

"I am thrilled to join BEI San Francisco and lead our incredible, resilient team," said General Manager Craig Waterman. "With the impending return of international visitors and as the San Francisco tourism industry continues to take steps toward recovery, we look forward to welcoming guests back safely and delivering an exceptional hospitality experience that reflects the unique work and play styles of modern travelers."

Waterman comes to BEI San Francisco from Hyatt Hotels Corporation where he held a seven-year tenure, most recently serving as Managing Director of the former Parker New York (now Thompson Central Park New York). Under the former Two Roads Hospitality lifestyle brand, he held the roles of Vice President Openings & Transitions, overseeing hotels in the California, Arizona and Hawaii markets as well as Regional Director of Operations & General Manager of Hotel Kabuki in San Francisco's Japantown. His decades of hotel management experience span all aspects of hotel & resort operations, sales & marketing, renovations, openings and transitions for brands including Morgans Hotel Group, St. Regis Hotels & Resorts and The Ritz-Carlton Hotel Company.

Designed to facilitate connection among travelers and locals alike in a tech-forward environment, BEI San Francisco offers 10,000 square feet of flexible coworking, meeting and event space including a 4,000-square-foot outdoor terrace and two F&B concepts: Ren, an on-the-go San Francisco café, and Sum, a casual restaurant and bar. The hotel's prime location, one block from the Orpheum Theatre and Bill Graham Civic Center Auditorium, makes it an ideal home base for exploring the best in San Francisco entertainment.


Craig Waterman Named General Manager of BEI San Francisco
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Tags: san francisco hotel, davidson hospitality group, pivot hotels, trademark collection by wyndham, wyndham hotels, appointments

About BEI San Francisco, Trademark Collection by Wyndham

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Media Contact:

Kevinie Woo
Founder
Kevinie Woo PR
T: +1 310-270-5675
E: [email protected]
W: http://www.keviniewoopr.com

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Coming up in November 2021...

Architecture & Design: Wellness is Key


Like every other facet of hotel operations, architecture and design firms are adapting their work to ensure the safety and well-being of both guests and staff. New ways to bring Wellness into hotel spaces are being explored and these solutions are taking on many forms. Hotel designs are incorporating more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls into their spaces. Guests no longer want to be packed into tight areas. More "biophilic" elements are also being incorporated, offering guests the sense of being outdoors. Another trend is the reimagining of guest rooms to support remote work capabilities. Some hotels are converting empty guest rooms into office spaces, complete with effective lighting and suitable backgrounds for video conferencing. Dedicated Zoom Rooms are also becoming increasingly popular. The main goal is to provide guests with a positive experience in a space that feels safe and comfortable. These are some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.